Writing instrument trends continue to be dominated by multi-function practicality. With the addition of a stylus, additional ink colors, phone holders and more, the traditional pen becomes a more versatile and valuable tool that suits a variety of industries and audiences.

The stylus is becoming more and more necessary as note-taking and drawing apps become popular and higher-level functionality is developing.

Pros of the stylus pen:

  • Use the touch screen keyboard more quickly
  • Draw on the touch screen with more accuracy
  • Project a more professional appearance when using a tablet
  • Use of stylus will keep screen cleaner
  • In general, it is easier to interact with some applications with a stylus than with a finger
  • Relatively inexpensive, yet high value perception

The BIC® Clic Stic® Stylus (CSSTY) is a tech-savvy take on the popular BIC® Clic Stic®. The new patented technology offers a click-through stylus plus all the great features of the most popular retractable pen in the promotional products industry.


The latest BIC® branded launch is the BIC® Anthem Stylus (ANTHSTY). With the iconic BIC Boy molded into rivets at the top of the barrel and a comfortable grip, this stylish pen is one people will want to keep.


These stylus items are covered by U.S. Patent Nos. 8,847,930 and 9,092,077.

Multi-Function pens are highly valued as a promotional product – whether its multi-color, dual function like highlighter/pen combos, or has a tech accessory built in like a phone stand or LED pointer. These extra features add interest and make a traditional promo products like a writing instrument even more practical.

55810_pink_styled_v2_1cA couple examples include the BIC® 4-Color™ Stylus (4CSTY) and the latest new product from BIC Graphic, the Multi-Tech Highlighter (55810). With a highlighter, soft-touch stylus, and phone holder stand built into the cap, this item is great for schools, bookstores/office products, finance, mortgage brokers and more.



Help set your customers and their brands apart with the latest trends in writing instruments! Visit bicgraphic.com or check out our Stylus Trend Board on Pinterest!

~Margit Fawbush




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