The automotive vertical market is a juggernaut, accounting for approximately 3-3.5 percent of the U.S. GDP and employing more than 940,000 people.  Auto dealerships, rental companies, repair shops and parts suppliers know the value of using promotional products to drive traffic for their businesses.
As nearly two-thirds of American families plan to take a road trip this summer, now is the perfect time to focus on growing sales to the automotive vertical market.  Whether purchasing a new vehicle, renting an RV or taking the car in for a tune-up before hitting the road; there are plenty of businesses to target within this booming industry.
At the Dealership
Any department within an auto dealership from sales to service is a potential outlet for giveaway items. Often, maintenance packages are sold with vehicles to keep clients coming back and each visit is another promo opportunity. Employee recognition and incentives go beyond just sales at dealerships too. From service or safety awards to work anniversaries, high-end items and awards are great ways to show appreciation for valued employees.
#26096 Limber Cap – This six panel cap has flexible fabric that fits comfortably and is secured by an adjustable snap back closure. Six rows of stitching on the pre-curved visor gives this cap a modern look.
#21175 Premium Auto Wash Kit – Complete with everything needed to keep vehicles shiny and spotless. Perfect for car-themed events and dealership giveaways, this kit includes a collapsible bucket, foam sponge, 2 microfiber cleaning cloths, window brush and wash mitt.
#7005 Muscle Thunder Spiral Appointment Calendar – This 13 month calendar shows off high-quality muscle car imagery to diver your message fast! Printed on gloss paper stock with UV coated cover.
#10200 Car Sun Shade – Keep cool with this collapsible shade that beats the heat and protects against the sun’s damaging rays. A great item for summer cruise-in and detail shop giveaways.
#32116 House of Marley™ Get Together™ Bluetooth® Speaker – This high-end fusion of form and function connects wirelessly via Bluetooth® A2DP to fire up tunes wherever you go. Features two dedicated tweeters for detailed highs, two high-output woofers and beautiful, sustainable bamboo panels.
#36872 Pentagon Clock – A unique, functioning clock with an attractive combination of rosewood and silver metal material. This elegant design is an exceptional way to recognize excellence in the workplace.
In the Shop
Repair shops and specialty equipment suppliers are looking for items that show they value their customers in hopes of gaining repeat business. The global automotive aftermarket industry alone is expected to reach $722.8 billion by 2020 as people keep vehicles longer and take better care to maximize the lifetime value of their vehicles. 
#21110 Mini Double Ring Tire Pressure Gauge – This useful key ring has a tire pressure gauge that measures up to 50 PSI. Available in blue, red, black or silver with laser engraved imprint.
#55327 Storm Pen – The sleek styling of this plunger-action pen is complemented by chrome accents. The comfort rubber grip and black clip makes a stylish statement for your brand message.
#5323 2-Color Stick Up Grid, 13 Month – This 13 month calendar sticks in vehicles or in the office to promote your message all year long. Customize at no additional charge with 22 mount shapes, 9 vinyl colors and 13 foil colors.
#46175 KOOZIE® Camron Double Wall Tumbler – 16 oz. – Stainless Steel outer and Tritan® inner wall to keep drinks hot or cold for hours. This sleek matte black tumbler has a screw on lid with leak-proof slider opening available in four different colors.
#NS6A9A25 BIC® Sticky Note™ 6” x 9” Non-Adhesive Scratch Pad, 25 Sheet Pad – Remind customers of automotive business services every time they jot down a note. Includes vibrant 4-color process imprint and cardboard backer.
It is a safe bet to have an emergency kit in the car before hitting the road, so campaigns built around road preparedness are valuable and practical. Items that are useful during times of crisis on the road boost positive brand awareness and can help reduce fear and anxiety for drivers.
#21102 Roadside Safety Light – A safety flashlight with white LEDs for perimeter lighting and red LEDs for emergency lighting. The magnetic bottom can attach to a car or other metal surfaces for hands-free use
#50014 Travel Adventures Highway Kit – It is a safe bet to have an emergency kit in the car to be prepared! This 5-piece kit has booster cables, a distress flag, safety cone, tire inflator/sealer and a flashlight to help handle unforeseen break downs.
#21111 Double Ring Tire Pressure Gauge – This tire pressure gauge measures up to 50 PSI and helps improve gas mileage by keeping tires properly inflated. Ideal for tire shops and rental companies with stylish laser engraved imprint.
#21223 3-in-1 Car Charger with Emergency Tools – One device to charge mobile devices and help you get out of harm’s way in emergency situations. Includes 2 USB ports, seat belt cutter and glass breaker tool hidden in the charger’s tip.
Road Trip Ready
A road trip should be a fun adventure, but any great excursion requires a little bit of planning.
Accessories that keep vehicles organized and everyone comfortable are essential for a smooth trip from start to finish. Choose items help prepare vehicles, drivers and passengers for enjoyable travel and exploration down the highway.
#20454 Collapsible Car Trunk Organizer – This practical organizer folds down for easy shipping and storage then expands to hold everything you need for a long drive. Features two large compartments for auto essentials, equipment or snacks.
#21155 Mini Auto Trash Can – Great for frequent drivers or road trips, this trash can fits easily into cup holders and has a sturdy push-lid to help reduce odor in vehicles.
#26107 Metal Aviator Sunglasses – This classic style is making a big comeback! These metal-framed aviator sunglasses have dark, UV400 lenses and are impact resistant.
#15644 KOOZIE® Easy-Open Kooler – An easy-to-carry cooler for snacks and drinks is essential for long drives. The lid on this KOOZIE® kooler has a pull tab and hook-and-loop opening for easy access to the main compartment.
#45730 Pet Accessory Bag – For those traveling with pets, driving is easier than dealing with airline policies so you don’t have to leave your best friend at home.  This accessory bag includes two collapsible bowls for food and water, a detachable zip case for storing treats or waste bags, and pockets for extra storage.
Visit bicgraphic.com to view even more items perfect for the automotive vertical market.