Trends are a powerful thing for providing insight into what’s popular right now as well as what’s next in the promo industry. Understanding product trends can help you develop better business ideas and solutions for your clients.

Here are the trends lighting up the promo industry as we head into autumn.

Illumination – Name in Lights

Since the discovery of fire humans have been fascinated by glowing lights. Bright illumination catches the eye and elevates something from ordinary to exceptional. (1) Reinventing standards with light-up features is a surefire way to create buzz and make a brand shine.


#26078 Light Up Yoyo – The “original” fidget spinner, a classic yo-yo provides lots of fun anywhere! See your logo swirling again and again on the vivid translucent background with flashing red lights when in use.
#32125 HMDX® Daze Bluetooth® Speaker – With incredible 360-degree sound, the HMDX Daze has booming bass and a fun light show feature. The Bluetooth® technology connects wirelessly from over 30 feet away and provides up to 5 hours of play time on a single charge. Hang the speaker upside down to project a light show on any flat surface!
#55894 Vessel Light-Up Pen – Let your promotional message shine! The barrel on this twist-action pen is laser-engraved to light the imprint from within. Includes colorful accents, rubberized grip and stylus.
#21221 Logo LED Light Up Keylight – Shine on with this handy keyring that has a bright white LED that illuminates the laser engraved imprint with the push of a button.


Texture – How Does it Feel?

From smooth surfaces that appeal to a minimal aesthetic to soft plush that evokes cozy feelings, adding texture provides an elevated and expensive look. (2) Texture takes ordinary items to the next level; whether it is stylish totes and journals with the classic look of leather or the soft touch of rubberized pens.

Step outside the box and use items with texture to provide subtle visual interest without distracting from an imprint or brand message.


#15956 KAPSTON™ Natasino Tote – This stylish and durable PU leather tote is large enough to hold all your daily essentials. Features a zippered main compartment, shoulder-length handles and interior zippered pocket.
#55945 Souvenir® Armor Pen – Make a statement with a smooth, rubberized barrel accented with die-cut grip, chrome tip and clip on this fashionable pen. Includes InstaGlide® upgraded hybrid ink for polished performance.
#26104 KOOZIE® Field Blanket – This cozy fleece blanket is perfect for tailgating or weekend camping trips. The anti-pilling fleece is available in red, black, royal and navy with embroidery imprint, and is machine washable with H-loop included for easy carrying.
#15988 Cork Accent Journal – This trendy journal mixes cork and PU leather in retail colors for a unique look. Features an attached pen loop and 80 sheets of lined paper.

Edge to Edge Expression – Color My World

Bold pops of color provide the opportunity to have fun and push boundaries. Full color is perfect for those who go against the grain, want to stand out and bring maximum impact. (4) A variety of colors in logos and brand imagery has more impact than simpler options, so use full color to make promotional items and campaigns truly striking. (5)


#15607 Laminated Non-Woven Landscape Tote – This sleek tote has OPP laminated 4-color process imprint, and you can mix/match the bag color, handle color and trim color at no additional cost. Featured reinforced shoulder length handles.
#32171 Full Color Paper Folder – Full color printing designed by you and unique to your brand! Includes full color printing on the entire front and black with bleeds available at no additional charge. Includes universal business card slot on the inside.
#46189 Dye Sublimation Mug – 11 oz. – Limited only by your imagination, this stoneware mug is sure to be your new favorite! Includes a vivid 4-color wraparound imprint.
#DCWB BIC® Digital WideBody® Pen – With a wide profile design, this refillable pen offers a large, full color, 360 degree imprint on the barrel for full customization. Stock backgrounds available.

Visit to see even more trendy products or view the Fall ’18 Trends Brochure.

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