New Year’s Eve is one of America’s favorite holidays, and 92% of US adults celebrate the occasion every year. (1) With cities, businesses and individuals planning celebrations that will be attended by hundreds of thousands of revelers there is plenty of opportunity for promo to add to the party.

One of the biggest party nights of the year, half of all celebrating adults spend New Year’s Eve with people other than family. 1 in 5 of those adults will spend the evening at a restaurant, bar, club or other establishment; with 54% of drinking adults over 21 planning to consume alcohol. (2) The food and beverage industry


#32125 HMDX® Daze Bluetooth® Speaker – Rock this speaker in the dark and light up any room! Features 360-degree sound with Bluetooth® that connects wirelessly from over 30 feet away.
#46188 Wine Vacuum Tumbler – 12 oz.  – This double-wall, vacuum sealed stainless steel design will keep your drinks at the right temperature, even when on-the-go.
#46165 KOOZIE® Color Changing Can/Bottle Kooler – Keep drinks chilled in style with this fun can kooler – the outer layer changes color with the warmth of your hand!
#55875 Ion Light-Up Pen – Take your promo from ordinary to exceptional with this pen where light shines through the barrel to illuminate the imprint.

All that celebrating can certainly take a toll in the morning. In fact, views on the Wikipedia page for “hangover” increase by four times on January 1st from the year-round daily average. (3) Businesses and organizations hosting a New Year’s Eve celebration can stand out and be sure their brand is remembered the next day by providing items that make the morning after a little more tolerable.


#26047 Cool Vibes Metallic Lenses Sunglasses – Avoid the bright rays of the sun with the UV400 protective lenses on this classic style folding eyewear.
#26022 Sherpa Throw – Cozy up and recover under this super-soft blanket with velour-like micromink on one side and sherpa material on the other, complete with embroidery imprint.
#46156 Line Mug – 14 oz. – Jump start your New Year’s Day with a cup of coffee in this mug featuring grooved lines to elevate the classic stoneware design.

New Year’s Eve is a unique holiday in that it is observed almost everywhere in the world. Over 6 million people are planning to fly to their New Year’s location while an additional 3.5 million will reach their destinations by cruising, via train or by taking the bus. (4) Travel, tourism and hospitality industries can use promo items to send their logo and brand message around the world with New Year’s travelers.


#26038 KAPSTON™ Pierce 19” Carry-On Luggage – This carry on has a zippered pocket and internal compartment to stay organized while traveling, then folds easily for storage.
#AP9006 Atchison® Countryside Cotton Cosmetic Bag – This travel bag is made of trendy natural cotton with a fashionable printed pattern design, with plenty of room for your cosmetic products.
#32179 Earbuds in Clear Case with Screen Cleaner – Perfect for on-the-go listening, these earbuds come in a convenient storage case that includes a screen cleaner on the lid.

41% of Americans plan to make changes for the New Year with resolutions focused on health, self-improvement, organization and finances. (5) Evidence shows that employee wellness programs help reduce health care costs, improve productivity and are a win-win for both workers and employers; (6) so many businesses capitalize on resolutions to promote workplace wellness. Including promo items as a component of corporate wellness campaigns reminds employees that their company invests in their overall well-being.


#40943 LED Running Wrist Band – Whether running in low light or looking to stand out in the crowd, this light up wrist band helps you be seen in the dark.
#7982 National Day Planner – Stay organized while celebrating a special event every day of the year with this handy 14-month planner.
#41088 HoMedics® Personal Portable Aroma Diffuser – Relax with this essential oil diffuser that releases scent while a gentle glow helps create a peaceful environment.

Visit for even more products to ring in the New Year right! KOOZIE® is a registered trademark of BIC Graphic NA.


Leave a Reply