No, it’s not a typo. Hygge (pronounced hue-guh) is a Danish concept that translates to the encompassing feeling of cozy contentment and well-being through the simple things in life. In fact, hygge is such an important part of being Danish, the Happiness Research Institute in Copenhagen calls it an integral part of the national DNA. (1)

While it is a way of life in Denmark, hygge caught on as a lifestyle trend in the UK in 2016 and was first nationally covered by American media in 2017. Since then, Americans have been crazy for this cozy concept. (2) 5.3 million people have even tagged #hygge on Instagram while discussing if something embodies hygge-ness or not.

Hygge has a resurgence during the colder months, as people curl up next to their fireplaces and enjoy cocoa in a warm atmosphere. If your clients are looking to achieve hygge this winter, here are some tips and promotional items that will help them embrace this cozy lifestyle.

Cut the Clutter

It can be difficult to relax and unwind in crowded spaces. Get hygge with it by removing items that don’t bring you joy and use items that add comfort more frequently. (3)


#A9881 Alternative® Eco-Fleece Dodgeball Pant – The ultimate in athleisure comfort, these joggers are made of super soft mid-weight Eco Fleece with ribbed drawstring waistband.

#26122 Oversize Sherpa Blanket – Oversized yet lightweight this blanket provides extra coziness while being wrinkle resistant and anti-fade/lint.

Warming Up

Even as it gets colder outside, being warm is the hallmark of a hygge aesthetic. Stay cozy in front of the fireplace with soft sweatshirts, fleece pants and beanies. Surround yourself with soft knitted items, fluffy pillows, shag rugs and comfy furniture to complete your hygge home. (4)


#26193 Cap America Plaid Knit Cap with Cuff – The knit cuff will keep you toasty while the buffalo plaid pattern will keep you trendy in this stylish beanie.

#GDH450 ComfortWash™ by Hanes Garment Dyed Hoodie Fleece – The 100% ring spun face on this hoodie allows for optimal embellishment while the no-shrink fabric will stay warm and comfortable wash after wash.

Soften the Mood

Dim, warm lighting creates a homier feeling than bright overhead lights with cool hues. Use lamps, fairy lights or candle light to soften your atmosphere. Add natural elements to bring the outside in and reap the benefits of a stress-reducing hygge environment. (5)


#32312 Candlelight Bluetooth® Speaker – Wirelessly play your favorite acoustic tunes while enjoying the soft light from this unique Bluetooth® speaker.

#15903 Woodgrain Journal – Jot down your thoughts, meditations and musings in this trendy notebook with leatherette woodgrain pattern cover.

Enjoy Meals at Home

Time with family and friends sharing a great meal is essential to hygge philosophy. A lovely wooden table with handcrafted chairs is ideal, but any table will do as the important part is mealtime being spent together. Whether it is tea from a kettle or cocoa with marshmallows, long winter nights are also made much more hygge with a hot beverage and a good book. (6)


#51019 Koozie® Square Food Container – Store and reheat leftovers in this handy food container that has a steam release lid and snap closure hinges.

#46255 Calming Mug – 15 oz. – The warm neutral color palette and contemporary shape make this the perfect tea/cocoa/coffee mug for hygge enthusiasts.

Be Grateful for the Simple Things

If hygge means to cherish oneself and keep oneself snug, practicing gratitude is the perfect way to take pleasure from the meaningful things in life. Keep a gratitude journal, nurture friendships, volunteer and have fun to get your mood up and feel more grateful. (7)


#8108 Triumph® Calendars Gratitude Planner – Write down what your thankful for at the end of each day and stay organized with this modern planner.

#32376 Souvenir® Stationery Set with Motive Pen – Everything you need to write a meaningful note keep office supply clutter contained in one coordinated set.

Visit to explore more ways your clients can promote practicing hygge at home.

©2019 BIC Graphic North America, Clearwater, FL.

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