We may live in a digital age, but planners and journals can be a great resource in your business toolbox. Not only because 82% of recipients enjoy receiving them (1), but also because business journaling can help grow your success.

The Modern Planner

Today’s promotional planners and journals have come a long way in terms of style and function. That’s why in a time when digital devices can do most anything, sales of printed appointment books and planners hit nearly $350 million annually (2). In that case, as a promo distributor it’s not time to write off paper planners of just yet.

#8091 Triumph® Calendars Weekly Chronicler

The promotional answer to bullet journaling, planner journals combine schedules with room for notes, thoughts and ideas. Calendar-style pages (dated or non-dated) combine with complementary notes pages to keep all weekly details together in one place.

Notable brands like Souvenir® and KAPSTON® have responded to consumer demand with expansions into journals. These useful promos include fashion details like trendy cover materials, leatherette accents and branding elements that elevate your clients’ brand messages.

Journaling for Business Success

Think of a business journal/planner as a roadmap that can help identify your vision, outline your goals and remove limiting beliefs so you can focus on the core of your business. But don’t worry, you don’t have to be a writer to keep a business journal. This exercise is more about exploring your thoughts so you can slow down and make connections you may normally miss.

Journaling to analyze, reflect and process can bring a strategic advantage. Plus, it creates one spot to collect ideas, milestones, and future business goals to work on when time permits. (3)

Not sure how to get started?

  1. Grab your favorite promotional journal or planner.
  2. Commit to reflecting for a set time each day.
  3. Find a quiet place where interruptions will be minimal.
  4. Choose a time that works best for you.
  5. Write anything that comes to mind. Just have an honest conversation with yourself.
  6. Don’t share your journal/planner, this is a place for your own unique perspective. (4)
#16092 Souvenir Journal with TFW Pen

If your clients are ready to use journals and planners to stay motivated – or you’re looking to increase sales in this booming category – BIC Graphic has a wide range of options to suit any brand message. Visit bicgraphic.com to see more.

©2020 BIC Graphic North America, Clearwater, FL 33760

Leave a Reply