Understanding trends can establish you as a promo industry leader with fresh ideas that help clients build their brands. Plus, being in-the-know about what’s trending is another way to stay one step ahead of your competitors while showing off your expertise.
Here are the trends that will help brands make a memorable impression in 2020 and beyond.
Cozy Home Retreat
Now more than ever, a comfortable home environment is on everyone’s mind. So, move over minimalism! The lived-in look is dominating interiors with a feeling of care-free coziness. Accessories in warm color palettes and natural finishes help give intimately-scaled spaces that cozy yet chic home aesthetic. (3)
Hobbies
It may be the Information Age, but when it comes to hobbies most people prefer physical activities and creative pursuits over screen time. In fact, there are five distinct benefits to having hobbies: (4)
- Develop creativity
- Build confidence
- Reduce negative stress
- Improve socialization
- Ongoing personal development
Products that enhance offline hobbies help consumers paint a full picture of their lives and their interests. (5)
[Virtual] Festival Ready
Nearly one-fifth of the US population attends a festival each year and there are more than 2,000 fairs annually. Even when people can’t gather, organizations are figuring out ways for people to enjoy entertainment virtually, like with Global Citizen’s “One World: Together at Home” festival.
People love festivals for the unique atmosphere, and promos can help enhance that experience – whether in person or watching virtually.
Bright Technicolor
Brands who embrace multiple colors easily communicate they are playful, creative and fun. Think of companies like Microsoft or Google, who aren’t afraid to embrace color with their bright, multi-colored logos. Their corporate identities show they are companies who value exploration and growth through a variety of approaches to their business. (1)
When impressions matter, embrace color as an irreplaceable form of communication. A vibrant rainbow gives products a more joyous, bold look. So have some fun and let the whole spectrum be your playground. (2)
Let’s Be Clear
From runways to sports arenas, translucent items are popping up everywhere. Wondering what’s so intriguing about clear? Well, it may not be all about the items themselves, but how people accessorize what is underneath and inside to make a unique statement. (6)
Another benefit is that these items can be used any time, with anything and look completely different when mixed with other colors. It’s clear to us that the transparent trend is a see-through promo sensation!
Get Organized
Looking to spark joy? Organization is more than just a trend because people recognize the value in de-cluttering and maintaining orderly systems. In fact, the National Association of Productivity and Organizing Professionals (NAPO) has been around since 1985 and has more than 3,500 members worldwide who are dedicated to bringing order and efficiency to our lives. (7)
Whether you are taking time to organize your home office or are jotting down a quick to-do list, these promos will help you get organized in style.
Visit bicgraphic.com to see all the products that embrace what’s trending for 2020, plus save money and time when you order online!
