The Role of Promo in Politics

Every election year provides big opportunities for political promotional product sales. In fact, in the last few decades, political marketing has become a multibillion dollar industry. Campaign managers and strategists have found candidate “swag” to be a powerful branding tool that can boost their entire platform, not just increase a candidate’s name recognition. (1) Political … Continue reading The Role of Promo in Politics

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Why Promotional Products are More Important Than Ever

In our digital world online advertising may deliver instant impressions, but that doesn’t mean it is a smart strategy to overlook more traditional mediums. Promo products are an incredibly powerful marketing tool because they allow brands to connect with consumers by engaging their senses. Especially now, when everyone is keeping their distance, promos provide the … Continue reading Why Promotional Products are More Important Than Ever