The Souvenir® brand began in 1908 and has been a leader in supplying promotional writing instruments for over a century. Since reviving the Souvenir® brand in 2018 with 14 exclusive pens, Koozie Group has launched 46 new products that bear the Souvenir® name and that includes much more than just writing instruments. Plus, there's even more coming … Continue reading How the Souvenir® Brand is Driving Innovation
Everyone loves a party favor, and Oscar's weekend is the perfect time to consider what makes a swag bag truly memorable. The Oscar swag bag is the ultimate party favor with Forbes estimating the 2020 collection of goodies value at a whopping $225,000. While most clients aren't looking for something that over-the-top, swag bags are … Continue reading Building the Perfect Swag Bag
Site Manager - Sleepy Eye, MN A true legend, today we honor Jeff as a Koozie Group® Hero for his unparalleled print knowledge, guidance and leadership that has helped build our promotional calendar dynasty. Jeff not only expertly manages a complex business, but challenges our Sleepy Eye site to transform their processes and printing capabilities … Continue reading Koozie Group® Hero: Jeff Ibberson
As COVID-19 vaccines roll out across the United States, there seems to be new hope that a path out of the Coronavirus pandemic is forming. In the promotional products industry, this hope includes the reinstatement of postponed events, small businesses reopening and clients restarting initiatives that were put on hold back in March 2020. (1) … Continue reading After COVID, What’s Next for Promo?
Most people would agree that the inability to travel and visit with friends and family has been one of the more difficult parts of the pandemic. So, it's no surprise that with millions of Americans now fully vaccinated against COVID-19, people are itching to getaway. Especially now that the CDC has officially announced that people … Continue reading The Travel and Hospitality Market is Ready for a Comeback
Put a spring in your step this month with new items perfect for spending time outdoors. Plus, check out eco-friendly promos made from recycled materials, new Souvenir® notebooks, colorful drinkware designed to get brands' noticed and more! Golf Take your promo game to new heights with the Titleist® Pro V1® and Titleist® Pro V1x® in … Continue reading What’s New this Month? April 2021
If you're looking for ideas that impress, knowing current trends is a great place to start. By suggesting on-trend promos, you present yourself as an expert distributor while also giving clients unique ways to stand out from the competition and connect with their target audience. This trend collection brings together seasonal ideas, shifting consumer interests … Continue reading Top Trends for Spring ’21