If you’re looking for ideas that impress, knowing current trends is a great place to start. By suggesting on-trend promos, you present yourself as an expert distributor while also giving clients unique ways to stand out from the competition and connect with their target audience.

This trend collection brings together seasonal ideas, shifting consumer interests and preferences brought on by the pandemic. However, even though at some point soon the emergency phase of the Coronavirus crisis may end, these trends are sure to last for a while. Why?

  • Explore the Outdoors: 37.7% of consumers expect that COVID-19 will change their outdoor recreation activities for the continued future. (1)
  • Protect your Products with PrevaGuard™: COVID-19 has increased interest in antimicrobial additives in products and research firms view it as a trend of continued interest. Even companies like Ford Motor Co. are talking about incorporating antimicrobial coatings in their products. (2)
  • Employee Appreciation: Even with tightened budgets and modified work environments, employers still think it’s important to show their employees are valued both as part of the team and for their work. (3)
  • Sustainability: 70% of survey participants said they are more aware now than before COVID-19 that human activity threatens the climate and that, in turn, can also threaten humans. (4)

Here are our picks for spring’s top trends to inform your business and help build your clients’ brands, both right now and beyond.

Explore the Outdoors

The popularity of outdoor activities has skyrocketed as people seek to get outside. Koozie Group has everything you need to set up camp, head out for a picnic or just relax in the sun.


#26182 Koozie® Everest Oversized Chair

Not your average camp chair! Enjoy luxurious comfort and the support you’ve been dreaming of. From an extra-large cup holder and built-in bottle opener to a soft and comfortable headrest, you’ll be the envy of all your friends at every outdoor event with this oversized chair.

#46344 Rene Vacuum Bottle with Hanger – 19 oz.

Keep your beverage hot or cold all day with this stylish and functional double-wall insulated bottle. The soft, moveable handle makes it convenient to carry and the wide mouth makes it easy to add ice. You can even throw it right into your pack without worry thanks to the screw-on, leak-proof lid!

#26247 Koozie® Collapsible Picnic Basket

Equipped with a waterproof interior and double zippers to easily access your chilled beverages, snacks and ice. There is even an attached bottle opener! Soon to be your go-to bag for the beach, road trips or a day at the park.

Fun fact! Some outdoor activities that have seen the largest increase since the onset of the pandemic include: (5)

  • Walking +70%
  • Watching Wildlife + 64%
  • Relaxing Alone in Nature + 58%
  • Gardening + 57%
  • Taking Photos/Creating Art + 54%

Protect Your Products with PrevaGuard™

More people than ever are concerned with good health and hygiene practices, and that includes buyers of promotional products. Koozie Group is proud to supply PrevaGuard™ products that contain an EPA-registered antimicrobial agent that is molded directly into them. This helps protect items by suppressing the growth of bacteria, molds, mildew and fungi.

Did you know? 72.2% of consumers agree or strongly agree that they would prefer to buy a product with built-in antibacterial protection. (6)


#56033 Souvenir® PrevaGuard™ Story Pen

One of the Souvenir® brand’s best-sellers now is available with PrevaGuard™! The clean look of the bright white barrel is complemented by pops of color on the grip, plunger and Souvenir® icon near the clip. The EPA-registered antimicrobial additive is molded directly into the pen’s parts to enhance the pen’s freshness, fight undesired odors and suppress the growth of algae, mold, mildew, fungi and bacteria.


#41180 PrevaGuard™ 2-Ply Face Mask

This 100% cotton 2-ply face mask has a patent-pending elastic design to curve under your chin for a secure fit. Comfortable stitching with a metal bridge inside the fabric to pinch onto your nose, and the antimicrobial additives will last the life of the fabric, unless it is destroyed.


#16153 PrevaGuard™ Drawstring Backpack

This eye-catching drawstring features color-blocking and a large 9″ x 6″ imprint area. Plus, with a large main compartment, front zippered pocket, top carry handle and PrevaGuard™ logo tag to let everyone know this backpack contains an EPA-registered antimicrobial agent, this useful and stylish drawstring is perfect for any promo campaign!

Employee Appreciation

After a year of unconventional working conditions, showing appreciation for employees is a great way to keep them motivated, happy and loyal. Whether a high-end gift, items that enhance the workspace or a recognition award – employee appreciation promos are increasing in popularity!


#32441 Polka Truly Wireless Earbuds

These TWS earbuds provide clear voice quality over calls using the latest Bluetooth® 5.0 to pair with a strong connection to the source device. It even plays for approximately 4 hours at maximum volume on one charge, plus has built-in microphone and volume controls.


#46317 Koozie® Savannah Vacuum Tumbler – 18 oz.

This sweat-proof, retail-inspired design keeps beverages hot for 7 hours or cold for 16 hours for maximum brand impressions. The screw-on, spill-resistant lid has a slider opening and sports the Koozie® splash icon. Plus, the lid can be easily taken apart for thorough cleaning.

#CS2083 Champion® Eco® Powerblend® Pocketless 1/4 Zip

Take this pullover everywhere to stay warm and comfortable year-round. The soft, plush material is perfectly complemented by clean design finishes like a covered zippered and finished back neck seam for a neat look without adding extra bulk.


Earth Day is this month, but it’s always a good time to take the opportunity to be more green! Useful promotional products that people want to keep and reuse can help lessen environmental impact through longevity. Keep an eye out for the KG Factor icon at kooziegroup.com to easily identify promos that people undeniably want to keep or give.


#NS3A6A50ECO BIC® Ecolutions® 3″ x 6″ Non-Adhesive Scratch Pad, 50 Sheet Pad

This handy scratch pad is made with paper stock that contains 30% post-consumer recycled fiber. The perfect size for notes and to-do lists, and you can add ruled lines at no additional charge. Includes free set-up, free phantom imprint and free 4-color process imprint with an 18 pt. cardboard backer.


#46357 Koozie® Cork Can Kooler

Bring sustainability to the party with the newest Koozie® can cooler made from neoprene and eco-friendly natural cork. Fits most 12 oz. cans so this is the perfect promo for any indoor or outdoor event. Includes a screen print imprint and official Koozie® tag.


#26231 Recycled PET Blanket

This cozy and eco-conscious blanket uses 100% recycled PET to keep you warm and comfortable. Do you part to reduce resources and reuse available materials! Complete with finished edge stitching and embroidered imprint for a polished look.

Which trends are you most excited about for spring 2021? Visit kooziegroup.com to check out thousands of promos that are sure to get brands noticed.


Koozie® is a registered trademark of Koozie Group. ©2021 Koozie Group, Clearwater, FL.

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