Promo professionals have experienced their share of challenges in recent years when it comes to goods and materials produced overseas. First there was dealing with unpredictable pricing due to tariff changes, and now COVID-19 has caused disruptions that are shifting global supply chains.
According to Forbes, the increased interest in reshoring has accelerated more since the start of the pandemic. In fact, as of July 2020, 69% of manufacturers were actively looking to bring production back to North America. Results from a recent survey by the Reshoring Institute also show consumer preferences regarding products made, printed or assembled domestically:
- 69.4% of Americans prefer products that are made in the USA
- People would be willing to pay 20% more for made in the USA products (an increase of 10%)
- 58% of respondents indicated a product’s country of origin influences their purchasing decision
Koozie Group has the largest assortment of promotional products made, assembled or printed in the USA; including top-sellers from customer favorites like BIC®, Koozie®, HotLine Products and Tervis®. Our 900+ item selection includes promos suited for any client or market, at a variety of affordable price points and available with quick turn-around times.
Whether your clients want order flexibility or are interested in sustainability – here are some of the top reasons why USA-made promos are back in a big way.
1 – Good for the Environment
Eco-consciousness is a hot topic in promo, and there are other ways to consider environmental impact beyond just sustainable materials. Choosing products made in the USA reduces the amount of fuel used and overall carbon emissions associated with transportation. Additionally, manufacturers in the US operate by definitions outlined in the Clean Air Act while other countries have their own regulations that may be less stringent.
2 – Positive Impacts on the Economy
Buying American-made promos has financial impacts that benefit the entire economy. According to the Manufacturing Institute, every dollar in final sales of USA manufactured products supports $1.33 in output from other market sectors. That means that domestically-produced items have a powerful and positive impact on economic development, with the largest multiplier of any other sector. (3)
3 – Speedy Delivery
Popular Mechanics asked 26 of the largest manufacturers in the country, “What is the biggest advantage to USA-made products?” The common answer was being close to their customers. The benefit of speed is a big positive, especially in promo where there is an added layer of imprinting a logo on each item. It’s a lot easier to ship an item quickly when it is produced domestically rather than relying on longer transit times from other countries of origin. (4)
4 – More Flexibility
Another benefit of domestic production is that just-in-time manufacturing allows for less warehouse costs and the ability to drop ship easily to multiple locations. There is also more flexibility for smaller runs of customized products, or to push through large orders that are needed quickly.
5 – Showing your USA Pride
Spending money on items made, produced and assembled in the US not only brings and keeps money into the US economy, but demonstrates American’s pride in our nation and our independence. Promos that are produced in the USA may have added selling power and can leave a lasting, positive impression of a brand with their proud American end users.