According to the Advertising Specialty Institute (ASI), over half of consumers would feel more favorable about an advertiser who gave them a promo product if it was made in the USA. Customers love domestically produced items for lots of reasons, including the positive effect on the US economy, a reduced environmental impact, potentially quicker delivery, … Continue reading Three Bestselling Promo Products That Are USA Proud
USA-Made is Back in a Big Way
Promo professionals have experienced their share of challenges in recent years when it comes to goods and materials produced overseas. First there was dealing with unpredictable pricing due to tariff changes, and now COVID-19 has caused disruptions that are shifting global supply chains. According to Forbes, the increased interest in reshoring has accelerated more since … Continue reading USA-Made is Back in a Big Way
Supporting and Promoting American Businesses
With the uncertainty brought on by Coronavirus, consumers are being more careful about how and where they spend. The uncertainty of the pandemic is not only increasing interest in USA-produced products, but also growing support for local business and how much people are willing to spend in their communities. 78% of Americans would rather buy … Continue reading Supporting and Promoting American Businesses
The Role of Promo in Politics
Every election year provides big opportunities for political promotional product sales. In fact, in the last few decades, political marketing has become a multibillion dollar industry. Campaign managers and strategists have found candidate “swag” to be a powerful branding tool that can boost their entire platform, not just increase a candidate’s name recognition. (1) Political … Continue reading The Role of Promo in Politics
BIC Graphic NA Alleviates Tariff Concerns with the Industry’s Largest Assortment of Items Made, Printed or Assembled in the USA
BIC Graphic North America has launched a variety of promotions to help alleviate budget challenges end users may be feeling as a result of tariff increases. The promotional supplier offers the industry’s largest selection of items made, printed or assembled in the USA with more than 1,000 products across 12 categories. This 1,000+ list includes … Continue reading BIC Graphic NA Alleviates Tariff Concerns with the Industry’s Largest Assortment of Items Made, Printed or Assembled in the USA
Insurance Companies Prefer USA Made Products
With a mission focused on safety and protection, it is no surprise that 70% of insurance and financial companies prefer to buy USA-made promo products. [1] Domestically sourced products are held to applicable safety and quality standards that align with the insurance industry. As the country and the promo industry braces for the new tariff … Continue reading Insurance Companies Prefer USA Made Products