Outdoor recreation generates $887 billion in consumer spending every year, but there are more than just financial benefits to spending time in the great outdoors. Studies have shown that in addition to economic growth, outdoor recreation delivers benefits that help healthy, happy communities thrive. (1)
Those impressive stats are hard to ignore – especially when outdoor promotional products are useful while getting brand’s noticed by end users who are spending time on activities they enjoy. But you don’t have to take our word for it. Check out these case studies that show exactly how great outdoor promos can be.
#26231 Recycled PET Blanket for Environmental Club Fundraiser
An Environmental Club was holding a 5K run/walk and trash clean up as part of their Earth Day celebration. Participants collected donations ahead of the event to raise money for the club, and in exchange received prizes based on their level of fundraising.
The club chose the #26231 Recycled PET Blanket as one of the prizes because it is made with 100% recycled PET. Plus, attendees could use the blanket while watching speakers and participating in the rest of the day’s events.
#46344 Rene Vacuum Bottle with Hanger for a Direct Mail Campaign
A bicycling vacation travel company wanted to mail clients a gift with information on the year’s new itineraries to encourage booking their next getaway. The direct mail campaign would also launch their new “Discover Active Adventures” marketing campaign.
They shipped the #46344 Rene Vacuum Bottle along with a brochure on the season’s tour itineraries to their top clients. The packaging coordinated with the “Discover Active Adventures” imprint on the bottle, and the campaign ROI exceeded expectations.
#26130 IN & OUT Sunglasses for an Outdoor Expo Giveaway
When a boat show moved from an indoor convention center to an outdoor space due to COVID, a watercraft manufacturer wanted to give away a promotional item that would make a good impression in the new event environment.
They selected the #26130 IN & OUT Sunglasses because the blue color matched their corporate branding, and it would be a useful item for show attendees. The giveaway created buzz around the show and attracted people to enter their booth – especially those who forgot their sunglasses at home.
#26177 Koozie® Two-Tone Dry Bag for Zipline Gift Shop
When a zipline facility saw a spike in bookings they decided to increase the product assortment within their retail shop. When they added #26177 Koozie® Two-Tone Dry Bags to the store they were an immediate best-seller.
In addition to the stylish look and functional features of the bag, guests loved the included clip-on pouch for keeping valuables on their belt loops while out on the course.
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