We may live in a digital age, but planners and journals can be a great resource in your business toolbox. In fact, keeping a daily business journal helps you stay organized, self-disciplined, and productive. (1)

The Modern Planner

Today’s promotional planners and journals have come a long way in terms of style and function. That’s one of the reasons why in a time when digital devices can do most anything, sales of paper planners have shown double-digit growth in the USA in recent years. (2) In that case, as a promo distributor it’s not time to write off paper planners just yet.

The promotional answer to bullet journaling, planner journals combine schedules with room for notes, thoughts, and ideas. Calendar-style pages (dated or non-dated) combine with complementary notes pages to keep all weekly details together in one place.

One terrific example of a modern planner is our Classic Weekly Planner #8125. With ruled daily entries and a two-page-per-week format, this planner will keep you organized throughout the year. As a value-added bonus, it includes postal information, weights and measures, and more. It also comes in a variety of colors and features a foil stamp imprint to help your brand really stand out.

Journaling for Business Success

Think of a business journal/planner as a roadmap that can help identify your vision, outline your goals, and remove limiting beliefs so you can focus on the core of your business. But don’t worry, you don’t have to be a writer to keep a business journal. This exercise is more about exploring your thoughts so you can slow down and make connections you may normally miss.

Journaling to analyze, reflect, and process can bring a strategic advantage. Plus, it creates one spot to collect ideas, milestones, and future business goals to work on when time permits. (3)

Not sure how to get started?

  1. Grab your favorite promotional journal or planner.
  2. Commit to reflecting for a set time each day.
  3. Find a quiet place where interruptions will be minimal.
  4. Choose a time that works best for you.
  5. Write anything that comes to mind. Just have an honest conversation with yourself.
  6. Don’t share your journal/planner; this is a place for your own unique perspective. (4)

Notable brands like Souvenir® and KAPSTON® have responded to consumer demand with expansions into journals. These useful promos include fashion details like trendy cover materials, leatherette accents, and modern design elements that elevate your clients’ brand messages.

A great product to help you jumpstart your journaling is the Souvenir® Journal with Rayley Pen #16165. In addition to its high-end look and accompanying pen, this foil and embossed notebook also comes with a bonus expandable pocket on the inside back cover that provides the perfect storage spot for important notes and information.

If your clients are ready to use journals and planners to stay motivated – or you’re looking to increase sales in this booming category – Koozie Group has a wide range of options to suit any brand message. Visit kooziegroup.com to see more.

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