After more than 110 years, the Souvenir® brand is still going strong. Known for telling modern stories with a fresh and imaginative twist, Souvenir® writing instruments are designed to fit your unique style and are the perfect choice to record special moments, memories, and ideas. With the power of Souvenir® quality, you can effortlessly showcase your distinctive brand.

These features that set Souvenir apart from other writing instruments:

  • Advanced ink technology
  • Unique and modern textures
  • Superior design and construction
  • Quality and product safety we stand behind
Caption: Our VRSG Souvenir® Verse Pen features a sleek, modern look thanks to its matching translucent clip, solid barrel, and textured grip. This plunger-action pen comes with 1mm medium ballpoint black ink, and the Souvenir® logo is debossed on both sides of the barrel.

Now for a brief history lesson! In 1908, the Souvenir® brand began when the Souvenir Lead Pencil Company was founded by A.C. Stewart. By the 1940s, Souvenir was a multi-million-dollar international business specializing in promotional imprinting on writing instruments. In 2009, Norwood Promotional Products acquired Souvenir and became part of BIC Graphic North America.

In the fall of 2018, BIC Graphic NA (now Koozie Group) revived the Souvenir brand with an initial collection of 14 new pens, plus additional designs that launched in early 2019. In January 2022, Koozie Group transitioned 20 styles of writing instruments originally launched under the BIC® brand to the Souvenir® line.

Currently, more than 250 different products are included in the Souvenir® brand of writing instruments, from pencils, to stylus pens, to ballpoint pens, to highlighters. Check out the entire line here!

Fun Fact: With Souvenir, it’s not just about the writing instruments! The brand also includes Sticky Note™ Pads, Scratch Pads, Sticky Note™ Cubes, Sticky Note™ Memo Tabs™, a Mylar Flag Booklet, journals, and notebooks. Most of these are made from sustainably sourced paper.

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