You may or may not realize it, but chances are that at some point in your life, you’ve written with a BIC® Clic Stic® pen.

Featuring a lightweight barrel, break-resistant pocket clip, and medium ballpoint for smooth and consistent writing, this classic writing instrument continues to be the most popular retractable pen in the promotional products industry to this day. Assembled and decorated in our Clearwater, Florida, facilities, the BIC® Clic Stic® Pen features no setup charge and comes in nine different styles.

But just what goes into this popular pen? Let’s take a look at the anatomy of a BIC® Clic Stic®.


The part of the pen that covers the writing tip is known as the section. In terms of color, it can match the barrel, clip cam, and plunger cover. The BIC® Clic Stic® pen offers over 600 trim and barrel color combinations! You can even mix and match colors to complement your logo.

Durable Tungsten Carbide Ball

The only substance harder is diamond! The perfectly spherical shape of the tungsten carbide ball contributes to smooth and consistent writing.

Cartridge & Ink

The cartridge (which holds the ink) in a BIC® Clic Stic® pen has a minimum 2-year shelf life. The ink comes in blue or black and 1mm medium ballpoint or .07mm fine point. Writes first time, every time!®


The barrel is the main external section of the pen that houses the ballpoint, cartridge, and ink. It is also where the imprint is placed. To ensure the longevity of your message, we use only high-grade materials that help prevent twisting, breaking, separating, corroding, or leaking. We’re serious about making sure your imprint won’t fade or scratch, as it must pass 10 quality tests!

Actuator and Plunger

The pieces that set the writing process in motion, the actuator and plunger are produced by an injection molding process. At Koozie Group, we use the best grade of plastic to ensure the quality of our products.

Clip Cam

The area of the pen that houses the actuator and plunger, the clip cam is designed to withstand up to 15 pounds of force without breaking!

Plunger Cover

This is where the magic begins! Simply press down on the plunger cover, wait for that click, release, and get ready to write.

Find out more about our BIC® Clic Stic® pens and other great writing instruments by checking out “The Mighty Pen.”

Fun Fact: You can click your BIC® Clic Stic® 10,000 times! This is high-quality performance tested in our own Koozie Group facility.

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