Write On! Wednesdays: Anatomy of a BIC® Clic Stic® Pen

You may or may not realize it, but chances are that at some point in your life, you’ve written with a BIC® Clic Stic® pen. Featuring a lightweight barrel, break-resistant pocket clip, and medium ballpoint for smooth and consistent writing, this classic writing instrument continues to be the most popular retractable pen in the promotional … Continue reading Write On! Wednesdays: Anatomy of a BIC® Clic Stic® Pen

Write On! Wednesdays: The Power of the Paper Planner

In this day and age, it seems that everything has gone digital. Streaming services have replaced movie-rental stores, meetings are being held online, and quite often you hear the phrase, “There’s an app for that.” Yet for all the instant gratification and convenience that modern technology has brought us, there’s still something about doing things … Continue reading Write On! Wednesdays: The Power of the Paper Planner

Write On! Wednesdays: Celebrating Marcel Bich and the BIC Company

Friday, July 29, 2022, marks the 108th birthday of Marcel Bich, a European-born entrepreneur who co-founded the BIC Company. As the exclusive supplier of BIC®- branded writing instruments to the promotional products industry in the US and Canada, Koozie Group is celebrating by shining the spotlight on this visionary and his company, whose brand has … Continue reading Write On! Wednesdays: Celebrating Marcel Bich and the BIC Company

Writing the Future: Our Commitment to Writing Instruments

It may be the digital age, but in the world of promotional products, writing instruments remain big sellers and it’s no secret why. With a cost per impression of 1/10th of a cent and 50% of U.S. consumers owning promotional writing instruments; (1) this category is still a trusted way for brands to get their … Continue reading Writing the Future: Our Commitment to Writing Instruments

BIC GRAPHIC LAUNCHES NEW BIC® BRANDED PEN DESIGNS

BIC Graphic is pleased to announce the launch of two new BIC® branded pens. The BIC® Emblem Pen and the BIC® Journey Pen both prominently feature the iconic BIC Boy — based on distributor requests for more conspicuous branding as the BIC brand is associated with world-class quality and reliability. The BIC® Emblem Pen is an exclusive … Continue reading BIC GRAPHIC LAUNCHES NEW BIC® BRANDED PEN DESIGNS

The Stylus Trend – the latest in Writing Instrument Technology

Wasn't Steve Job's adamantly against the stylus?  Didn't Apple design the iPhone and iPad to be so intuitive that children with finger-painting abilities could use them?  Well, yes, but it seems that the stylus is becoming more and more necessary as note-taking and drawing apps become popular and higher-level functionality is developing. Those of us … Continue reading The Stylus Trend – the latest in Writing Instrument Technology

BIC GRAPHIC LAUNCHES AZ-ANTIMICROBIAL ON POPULAR BIC® CLIC STIC® AND BIC® ROUND STIC®

BIC Graphic is pleased to announce the latest innovation for its best selling writing instruments -- the BIC® Clic Stic®  and BIC® Round Stic® AZ-Antimicrobial.  Without changing the design of these iconic writing instruments, BIC Graphic has incorporated an antimicrobial preservative into the pens, which suppresses growth of bacteria, algae, fungus, mold and mildew on … Continue reading BIC GRAPHIC LAUNCHES AZ-ANTIMICROBIAL ON POPULAR BIC® CLIC STIC® AND BIC® ROUND STIC®