According to the Advertising Specialty Institute (ASI), over half of consumers would feel more favorable about an advertiser who gave them a promo product if it was made in the USA. Customers love domestically produced items for lots of reasons, including the positive effect on the US economy, a reduced environmental impact, potentially quicker delivery, … Continue reading Three Bestselling Promo Products That Are USA Proud
Write On! Wednesdays: Anatomy of a BIC® Round Stic® Pen
The BIC® Round Stic® Pen is one of the best-selling BIC® ball pens in America! Over the years, this classic pen has been modernized without changing its core appearance, and that is why it continues to be one of our top performers. This versatile writing instrument features a lightweight barrel, ventilated cap, and medium ballpoint … Continue reading Write On! Wednesdays: Anatomy of a BIC® Round Stic® Pen
Write On! Wednesdays: Brighten Your Day with a Full-Color Imprint
If you’re ever looking to add a little extra color to your day, Koozie Group can help. That’s because we offer full-color imprints on several of our writing instruments! Let’s begin by talking about our #DCWB Digital WideBody® Pen. This powerful writing tool really packs a punch, offering a wide profile design and over a … Continue reading Write On! Wednesdays: Brighten Your Day with a Full-Color Imprint
Find Your Mr. or Mrs. Write
Valentine’s Day has passed, but that doesn’t mean you can’t still fall in love with one of our writing instruments. Find out more about their unique personalities and see which one would make you want to swipe right. Valentine’s Day has passed, but that doesn’t mean you can’t still fall in love with one of … Continue reading Find Your Mr. or Mrs. Write
Write On! Wednesdays: Anatomy of a BIC® Clic Stic® Pen
You may or may not realize it, but chances are that at some point in your life, you’ve written with a BIC® Clic Stic® pen. Featuring a lightweight barrel, break-resistant pocket clip, and medium ballpoint for smooth and consistent writing, this classic writing instrument continues to be the most popular retractable pen in the promotional … Continue reading Write On! Wednesdays: Anatomy of a BIC® Clic Stic® Pen
Write On! Wednesdays: The Power of the Paper Planner
In this day and age, it seems that everything has gone digital. Streaming services have replaced movie-rental stores, meetings are being held online, and quite often you hear the phrase, “There’s an app for that.” Yet for all the instant gratification and convenience that modern technology has brought us, there’s still something about doing things … Continue reading Write On! Wednesdays: The Power of the Paper Planner
Write On! Wednesdays: Celebrating Marcel Bich and the BIC Company
Friday, July 29, 2022, marks the 108th birthday of Marcel Bich, a European-born entrepreneur who co-founded the BIC Company. As the exclusive supplier of BIC®- branded writing instruments to the promotional products industry in the US and Canada, Koozie Group is celebrating by shining the spotlight on this visionary and his company, whose brand has … Continue reading Write On! Wednesdays: Celebrating Marcel Bich and the BIC Company
Writing Instruments 101
It's no secret that writing instruments are a powerful promo, with a cost per impression of less than 1/10th of a cent and 50% of consumers owning promotional writing instruments in the US. [1] Writing is an experience that showcases an individual's unique preference and style, so we've put together a guide help select the … Continue reading Writing Instruments 101
Writing the Future: Our Commitment to Writing Instruments
It may be the digital age, but in the world of promotional products, writing instruments remain big sellers and it’s no secret why. With a cost per impression of 1/10th of a cent and 50% of U.S. consumers owning promotional writing instruments; (1) this category is still a trusted way for brands to get their … Continue reading Writing the Future: Our Commitment to Writing Instruments
BIC GRAPHIC LAUNCHES NEW BIC® BRANDED PEN DESIGNS
BIC Graphic is pleased to announce the launch of two new BIC® branded pens. The BIC® Emblem Pen and the BIC® Journey Pen both prominently feature the iconic BIC Boy — based on distributor requests for more conspicuous branding as the BIC brand is associated with world-class quality and reliability. The BIC® Emblem Pen is an exclusive … Continue reading BIC GRAPHIC LAUNCHES NEW BIC® BRANDED PEN DESIGNS