Friday, July 29, 2022, marks the 108th birthday of Marcel Bich, a European-born entrepreneur who co-founded the BIC Company. As the exclusive supplier of BIC®- branded writing instruments to the promotional products industry in the US and Canada, Koozie Group is celebrating by shining the spotlight on this visionary and his company, whose brand has … Continue reading Write On! Wednesdays: Celebrating Marcel Bich and the BIC Company
Writing Instruments 101
It's no secret that writing instruments are a powerful promo, with a cost per impression of less than 1/10th of a cent and 50% of consumers owning promotional writing instruments in the US. [1] Writing is an experience that showcases an individual's unique preference and style, so we've put together a guide help select the … Continue reading Writing Instruments 101
Writing the Future: Our Commitment to Writing Instruments
It may be the digital age, but in the world of promotional products, writing instruments remain big sellers and it’s no secret why. With a cost per impression of 1/10th of a cent and 50% of U.S. consumers owning promotional writing instruments; (1) this category is still a trusted way for brands to get their … Continue reading Writing the Future: Our Commitment to Writing Instruments
BIC GRAPHIC LAUNCHES NEW BIC® BRANDED PEN DESIGNS
BIC Graphic is pleased to announce the launch of two new BIC® branded pens. The BIC® Emblem Pen and the BIC® Journey Pen both prominently feature the iconic BIC Boy — based on distributor requests for more conspicuous branding as the BIC brand is associated with world-class quality and reliability. The BIC® Emblem Pen is an exclusive … Continue reading BIC GRAPHIC LAUNCHES NEW BIC® BRANDED PEN DESIGNS
The Stylus Trend – the latest in Writing Instrument Technology
Wasn't Steve Job's adamantly against the stylus? Didn't Apple design the iPhone and iPad to be so intuitive that children with finger-painting abilities could use them? Well, yes, but it seems that the stylus is becoming more and more necessary as note-taking and drawing apps become popular and higher-level functionality is developing. Those of us … Continue reading The Stylus Trend – the latest in Writing Instrument Technology
BIC GRAPHIC LAUNCHES AZ-ANTIMICROBIAL ON POPULAR BIC® CLIC STIC® AND BIC® ROUND STIC®
BIC Graphic is pleased to announce the latest innovation for its best selling writing instruments -- the BIC® Clic Stic® and BIC® Round Stic® AZ-Antimicrobial. Without changing the design of these iconic writing instruments, BIC Graphic has incorporated an antimicrobial preservative into the pens, which suppresses growth of bacteria, algae, fungus, mold and mildew on … Continue reading BIC GRAPHIC LAUNCHES AZ-ANTIMICROBIAL ON POPULAR BIC® CLIC STIC® AND BIC® ROUND STIC®
C2 Specials are here!
Our C2 Specials are terrific! From May 1- August 31, we have a number of products on sale - all proven best sellers or top-selling new products! Check out our promotional flyers here. A few highlights: Our best selling Element pen just got even better! It is now offered with a Black trim - super stylish … Continue reading C2 Specials are here!