Write On! Wednesdays: Celebrating Marcel Bich and the BIC Company

Friday, July 29, 2022, marks the 108th birthday of Marcel Bich, a European-born entrepreneur who co-founded the BIC Company. As the exclusive supplier of BIC®- branded writing instruments to the promotional products industry in the US and Canada, Koozie Group is celebrating by shining the spotlight on this visionary and his company, whose brand has … Continue reading Write On! Wednesdays: Celebrating Marcel Bich and the BIC Company

Writing the Future: Our Commitment to Writing Instruments

It may be the digital age, but in the world of promotional products, writing instruments remain big sellers and it’s no secret why. With a cost per impression of 1/10th of a cent and 50% of U.S. consumers owning promotional writing instruments; (1) this category is still a trusted way for brands to get their … Continue reading Writing the Future: Our Commitment to Writing Instruments

BIC GRAPHIC LAUNCHES NEW BIC® BRANDED PEN DESIGNS

BIC Graphic is pleased to announce the launch of two new BIC® branded pens. The BIC® Emblem Pen and the BIC® Journey Pen both prominently feature the iconic BIC Boy — based on distributor requests for more conspicuous branding as the BIC brand is associated with world-class quality and reliability. The BIC® Emblem Pen is an exclusive … Continue reading BIC GRAPHIC LAUNCHES NEW BIC® BRANDED PEN DESIGNS

The Stylus Trend – the latest in Writing Instrument Technology

Wasn't Steve Job's adamantly against the stylus?  Didn't Apple design the iPhone and iPad to be so intuitive that children with finger-painting abilities could use them?  Well, yes, but it seems that the stylus is becoming more and more necessary as note-taking and drawing apps become popular and higher-level functionality is developing. Those of us … Continue reading The Stylus Trend – the latest in Writing Instrument Technology

BIC GRAPHIC LAUNCHES AZ-ANTIMICROBIAL ON POPULAR BIC® CLIC STIC® AND BIC® ROUND STIC®

BIC Graphic is pleased to announce the latest innovation for its best selling writing instruments -- the BIC® Clic Stic®  and BIC® Round Stic® AZ-Antimicrobial.  Without changing the design of these iconic writing instruments, BIC Graphic has incorporated an antimicrobial preservative into the pens, which suppresses growth of bacteria, algae, fungus, mold and mildew on … Continue reading BIC GRAPHIC LAUNCHES AZ-ANTIMICROBIAL ON POPULAR BIC® CLIC STIC® AND BIC® ROUND STIC®