(March 6, 2024 – Clearwater, FL) Koozie Group has successfully integrated IMAGEN Brands under the Koozie Group® name. In October, the company announced that it would be fully combining the operations of the two organizations in 2024 to bring customers an enhanced experience. The top 10 supplier acquired IMAGEN Brands in December 2020, and the two had been operating as standalone businesses.
All IMAGEN Brands™ products are now fully configurable and orderable on kooziegroup.com, and Koozie Group® website features are functioning for these items, including the ability to track orders placed after March 4 using the award-winning Koozie Group Tracker™. Customers can filter searches to find previous IMAGEN Brands™ items, and an icon has been added to these product pages as well. With this transition, products previously available through IMAGEN Brands can also be sold in Canada.
“We embarked on this integration so we could bring our distributor partners increased support and value-added services, easier order management via the Koozie Group Tracker™, and faster and more flexible production,” said Pierre Montaubin, CEO. “Our teams have worked tirelessly over the last five months to ensure this was a smooth transition for our customers, and I’m proud to report that we achieved that goal.”
Since the announcement in October, Koozie Group has unveiled many of the customer benefits that this integration brings, including a combined service and sales support team, an enhanced website experience, a growing number of items available on free 24-hour Service and 2-day standard production, and an expanded product assortment that includes more items with full-color decoration. The company has also introduced a long list of free services that makes it easier to do business with Koozie Group.
According to Melissa Ralston, Chief Revenue Officer, “Many of our back-of-house teams had been supporting both Koozie Group and IMAGEN Brands. This integration helps us leverage the strengths of both companies, and we’re excited to provide increased coverage and enhanced tools to help our customers grow their businesses. Feedback from customers about the transition has been overwhelmingly positive. While no large-scale change goes off without a hitch, the fact that there were no major bumps along the way shows that this step was a natural progression in the history of our company.”
Koozie Group has been keeping customers up to date through an integration-specific landing page on kooziegroup.com. Distributors can find specifics, including how to pay invoices from IMAGEN Brands, how to get Koozie Group® PromoStandards credentials, etc., using this resource.
