Market Insight As we reported last year, the U.S. golf industry saw a surge in participation in 2020 due to the coronavirus pandemic. That momentum carried into 2021, with the total number of rounds played across the U.S. increasing about 5% over the prior year and around 20% over recent pre-pandemic years. (1) Gen Z … Continue reading Golf Scores Big with Women and Millennials
What’s New this Month? April 2019
BIC Graphic is pleased to announce over 45 new products across six categories launching in April! Here are some of our favorite new items: Writing Instruments The Souvenir® story continues with the modern pop styling of the #55983 Souvenir® Fuse Pen. The unique grip, white barrel, chrome accents and a branded Souvenir® band near the plunger … Continue reading What’s New this Month? April 2019
Is the Golf Industry Really Under the Weather?
Just over a year ago we reported that the game of golf is not dead based on encouraging data from the National Golf Foundation’s participation report. According to the foundation, 2016 saw a record number of people hitting the course for the first time (2.5 million) and an increase in off-course participation at facilities like … Continue reading Is the Golf Industry Really Under the Weather?
Partner Brand of the Month: Titleist®
The Titleist® brand is one of the biggest names in the golf game because of their unwavering commitment to continuous improvement. Performance and quality excellence are core values of the Titleist tradition. For the past 30+ years, the Titleist® brand has been played by the majority of professional players on the U.S. PGA tour and … Continue reading Partner Brand of the Month: Titleist®
Lift, Drag and Dimples – the rudimentary aerodynamics of a golf ball.
As a fairly new golfer, I'm fascinated by the game, the techniques and the technology. I was thinking about golf balls as blog topic and started to wonder about the dimples. Ever wonder why there are little dimples on a golf ball? The fact is, a perfectly smooth golf ball with no dimples would travel … Continue reading Lift, Drag and Dimples – the rudimentary aerodynamics of a golf ball.