More people than ever are taking an interest in the aesthetics of home décor, thanks to the presence of social media platforms that provide endless inspiration. From fabrics to furniture, fixtures and fittings; home décor trends are influencing people’s preferences everywhere heading into 2020.
Here are some of the fastest growing home décor trends, and how they translate to promotional products your clients will love in the new year.
Interesting Details
After years of being the preferred style, minimal and simplistic design is out for 2020. Embellished, hand-crafted and thoughtful details are on the rise. Instead of subway tile, patterned cement tiles and painted backsplashes are being seen more and more in homes. Promo products following this trend with added details and features can help brands leave a lasting impression on end users. (1)
#16105 Koozie® Tarpon Tote – This rugged tote stands out with unique features like a separate sandal compartment and debossed Koozie® logo on the padded shoulder strap.
#36907 Iceberg Star Award – The frosty finish on this crystal award adds an unexpected touch of sophistication with a unique 3-dimensional look.
Primary Hues
Perhaps taking a cue from top-selling promos, dusty pastel tones are falling out of favor and being replaced with primary colors in 2020. Deep blues, bright mustard yellows and bold reds are all included in the latest home décor collections. (2)
#26131 O2COOL® Pocket Carabiner Personal Fan – Carry this compact fan in your bag or clip it to your belt loop for perfect cooling on-the-go.
#32386 Webby Phone Pal with Ring Grip and Stand – Made of flexible silicone to fit most phones while still allowing wireless charging for Qi-enabled phones. Can hold cards and features a ring grip that also doubles as a phone stand.
#26191 Cap America Relaxed Sports Cap – A casual, laid back look with comfortable fit in a washed chino twill.
Inspired by Nature
Nods to the natural world can be found in home décor everywhere for 2020. Whether it is a table made of petrified wood, stools covered in coconut shells or patterns meant to mimic nature, the organic look is a fun way to bring the outdoors in. Wood grain patterns and eco-friendly items are two popular ways to bring this natural preference to promotional campaigns. (3)
#46257 Koozie® Woody Can Kooler – This can kooler has a textured outer layer with trendy wood grain look to keep beverages and brands looking cool.
#TSECO BIC® Ecolutions® Tri-Stic® Pen – Made of 73% pre-consumer recycled plastic with three sides for multiple imprint opportunities.
Geometric Patterns
Geometric patterns in the home décor space are hugely popular, proving it really is hip to be square. With ties to simplicity and order, geometric patterns have an appealing versatility. Whether on fabric or a unique pen grip, the repetition of geometric patterns is pleasing to the eye. (4)
#26174 Glow-in-the-Dark Blanket – Not only is this blanket cozy, it will illuminate your night with a fun, glow-in-the-dark pattern.
#55939 Souvenir® Motive Pen – Make a statement with this plunger-action pen featuring a colorful grip with fashion-inspired pattern and chrome accents.
16001 Universal Source® Non-Woven Foldable Tote – This tote is a stylish and budget-friendly promo that folds down into a rectangle shape with snap closure.
Rich Greens
People’s desire to be out in nature has brought an array of vibrant, jewel-tone greens to the forefront of home décor. People looking to create an oasis at home use greens to escape the stress of a busy world and endless screens. When it comes to promo, green is a great choice because it is generally gender-neutral, universally-loved and evokes a feeling of being in nature. (5)
#15988 Cork Accent Journal – Unique and on-trend with a leatherette cover, natural cork accent, attached pen loop and 80 sheets of lined paper.
#26149 Peerless Umbrella Executive Mini – This mini fold umbrella has a 43” arch, auto open/close, matching rubberized handle and matching nylon sleeve included.
#G1499 Gear for Sports® Big Cotton Pant – These pants offer a relaxed fit with straight leg, turn under hem and jersey lined pockets to easily take you from the couch to the street.
Visit bicgraphic.com to see even more promos that align with the latest in home décor trends.
