Keeping up with the latest trends is a great way to help your clients connect with their audience and stand out from the competition. Plus, it is a great way to show your own expertise on what end users want when it comes to building their brands.
Here are the hottest trends for building winning promo campaigns this winter.
According to bustle.com, people are obsessed with the 1990’s because it was a time that the internet existed but hadn’t reached all-consuming status. With limited access to pop culture, the products, albums and movies people owned just had more meaning. (1)
These feelings of nostalgia have come back around and what’s old is new this winter. These retro-inspired products are sure to bring back fond memories and help brands connect with people longing for the 90’s.
Take a Hike
Being in nature (or even just viewing scenes of nature) reduces anger, fear, stress and increases pleasant feelings. Exposure to the outdoors not only makes you feel better, but it also contributes to physical wellbeing by reducing blood pressure, heart rate and muscle tension. (2)
With these powerful claims, more and more people are unplugging from technology to spend time hiking, camping and biking. These performance-driven outdoor products will inspire your clients to get out, get active and enjoy the great outdoors.
Millennials are a lifestyle-focused generation that places a greater value on health and wellness over material goods. In fact, 78% of Millennials would choose to spend money on a desirable experience over buying physical goods. (3)
Driven by this generational preference, holistic health is on the rise and people are taking time to tune in to their mental well-being. These products can help brands show their focus on wellness by encouraging end users to embrace healthy habits and self-care.
Visit bicgraphic.com to discover even more trendy products perfect for your clients’ winter campaigns.