Keeping up with the latest trends is a great way to help your clients connect with their audience and stand out from the competition. Plus, it is a great way to show your own expertise on what end users want when it comes to building their brands.

Here are the hottest trends for building winning promo campaigns this winter.

Going Retro

According to, people are obsessed with the 1990’s because it was a time that the internet existed but hadn’t reached all-consuming status. With limited access to pop culture, the products, albums and movies people owned just had more meaning. (1)

These feelings of nostalgia have come back around and what’s old is new this winter. These retro-inspired products are sure to bring back fond memories and help brands connect with people longing for the 90’s.


#16075 Clear Fanny Pack

#32347 LED Message Board Bluetooth Speaker


#26193 Cap America Plaid Knit Cap with Cuff

#26130 IN & OUT Sunglasses

Take a Hike

Being in nature (or even just viewing scenes of nature) reduces anger, fear, stress and increases pleasant feelings. Exposure to the outdoors not only makes you feel better, but it also contributes to physical wellbeing by reducing blood pressure, heart rate and muscle tension. (2)

With these powerful claims, more and more people are unplugging from technology to spend time hiking, camping and biking. These performance-driven outdoor products will inspire your clients to get out, get active and enjoy the great outdoors.


#16070 Osprey® Daylite Plus

#46281 Koozie® Bottle/Can Kooler with D-Ring and Clip


#21262 Bike & More Repair Tool Kit

#26125 Koozie® Kamp 20° Sleeping Bag

Mindfulness Movement

Millennials are a lifestyle-focused generation that places a greater value on health and wellness over material goods. In fact, 78% of Millennials would choose to spend money on a desirable experience over buying physical goods. (3)

Driven by this generational preference, holistic health is on the rise and people are taking time to tune in to their mental well-being. These products can help brands show their focus on wellness by encouraging end users to embrace healthy habits and self-care.


#16077 KAPSTON® Jaxon Journal and #55985 Souvenir® Gaze Pen

#41105 Massage Ball Set


#8108 Triumph® Calendars Gratitude Planner

#41096 Yoga Mat with Shoulder Strap

Visit to discover even more trendy products perfect for your clients’ winter campaigns.

Koozie® is a registered trademark of BIC Graphic NA. ©2019 BIC Graphic North America, Clearwater, FL.

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