It’s no secret that promotional items tend to travel from person to person. That’s part of the reason why they’re the most high-impact, cost-effective advertising medium for your clients.
Writing instruments are a great example of this effectiveness, generating 3,000+ impressions in their lifetime. (1) Almost everyone has a collection of promo pens that they’ve picked up here or there and don’t mind passing along.
The pass-ability of writing instruments is a great example of what makes promotional products such powerful giveaways for your clients. Low cost, high impressions and plenty of design options to suit any brand’s style.
People Still Love Freebies (and Always Will)
So, with the onset of the Coronavirus last year, are people actually still interested in getting giveaway items? Of course! In fact, the psychology behind why freebies will always be in-demand is interesting and unwavering: (2)
- Our brains are hard-wired to want valuable things for little or no cost. That’s why pleasant feelings are associated with the perception of having the upper hand.
- When people receive something for free, it makes them feel special and that they’ve somehow “earned a prize”. This in turn, makes them feel good about the brand that provided the item.
- People typically don’t expect much from giveaways (not much to lose) so when a free item lives up to or exceed expectations it is viewed as a win.
There’s no doubt that a complimentary giveaway item leaves a positive impression of a brand. That positivity often leads to more trust, engagement and purchases. In fact, the principle of reciprocity is a big factor when it comes to giveaways. After receiving a great item, the recipient may feel inclined to “return the favor” by making a purchase and/or increasing brand awareness. (3)
Giveaways During COVID-19
In a time of heightened safety concerns around personal contact and touching surfaces, it’s important to re-think giveaway strategy with your clients. Promotional products may not be traveling as far in the current COVID-19 world. Suggesting items that are useful, durable and attractive are ways to make sure your client’s brand message is featured on giveaways that end users will undeniably want to keep for a long time.
Here are some great giveaway examples for boosting marketing efforts, even during COVID-19.
Upgrade your promotional giveaway with a Koozie® can kooler that is made with an in-demand, trendy material. The #46357 Koozie® Cork Can Kooler offers a comfortable hand feel while being made with attractive, sustainable cork. Perfect for brands who want to highlight their insight into what’s popular and trending with consumers.
Take promotional apparel to the next level with a fun and memorable imprint on a high-quality Champion® brand tee. The classic and comfortable style is sure to turn this #CT1028 Champion® Men’s Athletic Short Sleeve Tee into a wardrobe favorite.
Plus, the forward-thinking approach and reputation of Champion® as a trendsetting sportswear icon means that more people than ever want to show off that classic “C” emblem.
Brands who want to connect with customers via a promo that is helpful during the pandemic – and after – can explore high-end options for a truly memorable giveaway. The #32442 HoMedics® UV-Cleaner Phone Sanitizer kills up to 99.9% of bacteria and viruses in just 30 seconds per side. A useful giveaway with a low MOQ (4) that offers optimal sanitizing of the devices we use all day, everyday!
During a global pandemic, most people are leaving the house with more supplies (face covering, hand sanitizer, etc.). A useful giveaway like the #16157 Neon Multi Zipper Pouch is great for carrying the new essentials. With multiple compartments this cute and trendy-colored pouch will continue to be useful for keeping commuter and travel bags organized long into the future.
You can even include helpful personal care items with your giveaway for a little extra impact. The #41183 Single-Use Personal Care Kit includes a disposable face mask, hand sanitizer packet and antiseptic towelette. Plus, the brand message will continue to get impressions time and time again on the useful, reusable pouch.
Visit kooziegroup.com for details on these giveaways and thousands of other promos that will fit any budget and occasion.
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