According to a special report from the Outdoor Industry Association (OIA), more Americans have engaged in outdoor recreation over the past year. In fact, during the pandemic people sought out socially-distanced outdoor activities to safely spend time with loved ones, for exercise/health and to reduce screen-time fatigue. Sunshine over screen time, anyone? Even better, these participants have grown and diversified the outdoor community in unprecedented ways.
This is also great news for the promotional products industry because the ever-growing range of fun and functional outdoor promos can reach a whole new audience. For both first-time outdoor enthusiasts and people who are revisiting recreation in nature, promotional products can make time spent in the sun a lot more fun! Just be sure to consider the audience demographics, environment, activity and seasonal factors when selecting the right items for your next promo campaign. Need some inspiration? Don’t worry, we’ve got you covered!
Here are some of our favorite promotional products for outdoor fun in summer ’21:
Outdoor events are going to be BIG this year, and our exclusive #26181 Clearwater Beach Backpack Chair is the perfect seat to keep you comfy all season long. With an attached Koozie® kooler on the side, padded headrest and shoulder straps for easy carrying, this chair is ready for everything from a beach day to outdoor concerts or movies at the park.
A lightweight hat like the #45413 Front Runner Cap is a go-to summer accessory for any outdoor activity. Keep the sun’s bright rays out of your eyes when hiking, boating, grilling out or enjoying time with friends and family. The breezy material, sweatband and unstructured design all help to create the perfect summer fit.
With a 28 can capacity, the #16017 Koozie® Olympus Kooler Tote is the only kooler bag you’ll need for all your summer adventures. This premium, retail-inspired design has a main zippered compartment with heat-sealed PEVA liners and a front zippered pocket. Plus, attached bottle openers, side carry handles and wrapped carry handles with crossbar for extra support. You won’t have to worry about keeping the good times going because this tote can even hold ice for up to 30 hours!
Beat the heat and stay hydrated with the #46343 Tranquil Vacuum Bottle – 20 oz. Vacuum insulation makes the bottle sweatproof while keeping drinks cold for up to 24 hours. The trendy faux woodgrain lid also screws on tightly for leak-proof carrying. Plus, the easy-carry silicone handle is tailor made for convenient carrying for all your outdoor activities.
This summer’s so bright you gotta’ wear shades, right? Our #26052 Cool Vibes Sunglasses are a cost-effective promotional product that gets noticed! The bold frames are complemented by trendy bamboo arms/bows with a laser engraved imprint. Dark UV400 protective lenses complete the look of this useful and stylish summer promo.
The #21171 Hanging Lantern with Flashlight is ideal for illuminating a campsite or your next backyard get-together. The bright white LED light works as a flashlight or simply twist and pull up for the lantern function. The metal hook allows for convenient hanging and it also includes a strobe light function for an added emergency/safety feature.
Be prepared for unpredictable summer weather with the #CS2072 Champion Eco® Powerblend® Full Zip. Featuring a double layer hood with drawcord, covered full-length zipper and front pouch pocket. Plus, all Champion Eco® Powerblend® garments are made with up to 10% recycled polyester content. The perfect layering piece for hiking, camping, fishing, mountain biking or any outdoor adventure.
The new #26246 Koozie® Collapsible Folding Wagon is summer 2021’s must-have promo! It’s perfect for hauling gear to outdoor sporting events, concerts, and trips to the park, and it even conveniently folds up for transport or storage. Featuring an adjustable handle for effortless movement, 2 neoprene cup holders and a detachable front pocket for added storage space. When not in use, this wagon folds down to a compact 8″ thickness for simple storage but only take seconds to set up when you’re ready to roll.
What outdoor promos are you most excited about this summer? Be sure to check out everything we have to offer for summer fun in ’21 at kooziegroup.com.
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