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Take Care of You

For many people, a major life event is a wake-up call to take better care of themselves. So, it’s no surprise to learn that in a recent survey 80% of American adults said they intend to be more mindful about regular self-care practices after the pandemic. (1) What exactly is self-care? According to Shainna Ali, … Continue reading Take Care of You

Keepin’ the BIC® Brand in Koozie Group

You may have heard a bit of buzz about a transition on the horizon for some of our BIC®-branded products. If you’re wondering what it all means, we’re here to tell you how we’re keepin’ the BIC® brand in Koozie Group! We’ve been in the promotional products business for a long time with a strong … Continue reading Keepin’ the BIC® Brand in Koozie Group

What’s New this Month? April 2019

BIC Graphic is pleased to announce over 45 new products across six categories launching in April!  Here are some of our favorite new items: Writing Instruments The Souvenir® story continues with the modern pop styling of the #55983 Souvenir® Fuse Pen. The unique grip, white barrel, chrome accents and a branded Souvenir® band near the plunger … Continue reading What’s New this Month? April 2019

Souvenir® Stories: Case Studies for Writing Instruments

With a cost per impression of 1/10th of a cent and 50% of U.S. consumers owning promotional writing instruments, this category is a great way for brands to connect with their customers. (1) Here are just three examples of how the Souvenir® writing instruments from BIC Graphic NA helped end users showcase their unique brands. … Continue reading Souvenir® Stories: Case Studies for Writing Instruments

Business-Services-Promotional-Products-Vertical-Market

Business Services = Business Growth

Running a service-based B2B business requires a different approach than marketing a product, even though people are always looking for reputable and reliable services. Connecting with clients and staying top-of-mind are crucial to continued success as a business services provider. (1) So, what exactly are business services? According to D&B Hoovers, (2) companies in this … Continue reading Business Services = Business Growth

Souvenir® Writing Instruments: It’s Your Story™

Here is your sneak peek at the upcoming revival of the Souvenir® brand, beginning with a 14 pen collection launching October 1, 2018! Be sure to check back over the next month for an ongoing countdown of these exciting new writing instruments.   Fresh patterns, bright colors and chrome accents make the #55940 Souvenir® Motive … Continue reading Souvenir® Writing Instruments: It’s Your Story™

Writing the Future: Our Commitment to Writing Instruments

It may be the digital age, but in the world of promotional products, writing instruments remain big sellers and it’s no secret why. With a cost per impression of 1/10th of a cent and 50% of U.S. consumers owning promotional writing instruments; (1) this category is still a trusted way for brands to get their … Continue reading Writing the Future: Our Commitment to Writing Instruments