How to Relax and Grow Sales this Summer

Summer is the perfect season to enjoy time with friends and family while relaxing in the sunshine. Taking some time to unwind is not only good for mental and physical health but can also help people return to work more productive and effective. (1) Promotional products that enhance summer leisure activities can help people relax … Continue reading How to Relax and Grow Sales this Summer

Motivate New Sales with Fitness Promos

A variety of factors are contributing to the health and fitness boom in the US including health insurance costs, wearables, budget-friendly gym options and streaming services. This $30 billion industry has grown 3-4% every year in the last decade, and the growing number of fitness options and services means this progress will most likely continue. … Continue reading Motivate New Sales with Fitness Promos

Tech Trends to Watch from CES 2019

CES is more than just your average techie trade show. It is the world’s gathering place for everyone who is interested in the business of technology. Every year CES brings the global technology industry together with leaders from other business sectors in Las Vegas to explore the latest trends and innovations. (1) Here are insights … Continue reading Tech Trends to Watch from CES 2019

The Shift to Spirituality and Promo Impacts

The Religion vertical market is a top purchaser of promotional products, but things in that sector may be changing. Over a quarter of US adults now identify as spiritual but not religious, an increase of eight percentage points over five years. [1] The common tie between people who identify as spiritual is that their definition … Continue reading The Shift to Spirituality and Promo Impacts

Promo Ideas to Ensure More Insurance Sales

It's no secret that insurance is big business in the United States. In fact, US insurance industry net premiums written in 2017 totaled $1.2 trillion and the US insurance industry employed 2.6 million people in 2016. [1] Promotional products are used heavily by this industry and with that kind of budget and workforce, this is one … Continue reading Promo Ideas to Ensure More Insurance Sales

What’s New This Month? November 2018

BIC Graphic NA is pleased to announce over 50 new products across six categories launching in November 2018!  Here are some of our favorite new items: Drinkware Keep your beverage at the right temperature longer with the #46217 Matt Tumbler – 18 oz. The double-wall insulation means this tumbler is sweat-resistant and ready to go … Continue reading What’s New This Month? November 2018

Resolve to Make 2019 a Great Year

Approximately 41% of people make New Year’s resolutions to help kick of the year with life improvements. However, only 9.2% of those people successfully follow through to make the change. (1) Luckily, promotional items and campaigns can be a useful tool to help people commit to their resolutions and achieve their goals. Be Organized Many … Continue reading Resolve to Make 2019 a Great Year

Celebrate the New Year with New Sales

New Year’s Eve is one of America’s favorite holidays, and 92% of US adults celebrate the occasion every year. (1) With cities, businesses and individuals planning celebrations that will be attended by hundreds of thousands of revelers there is plenty of opportunity for promo to add to the party. One of the biggest party nights … Continue reading Celebrate the New Year with New Sales

What’s New This Month? October 2018

There’s nothing spooky about our October new products! BIC Graphic is pleased to announce over 60 new products across eight categories launching in October 2018!  Here are some of our favorite new items: Souvenir®: It’s Your Story™ We are excited to announce the revival of the Souvenir™ brand with a new collection of writing instruments … Continue reading What’s New This Month? October 2018

Awareness Campaigns Worth Promoting

One of the most rewarding aspects of working in the promotional products industry is helping organizations spread the word about worthy causes. Throughout the year key months are designated to help these organizations educate and raise awareness about important issues. Here are six examples of campaigns working to better our communities throughout the year, and … Continue reading Awareness Campaigns Worth Promoting