With the uncertainty brought on by Coronavirus, consumers are being more careful about how and where they spend. The uncertainty of the pandemic is not only increasing interest in USA-produced products, but also growing support for local business and how much people are willing to spend in their communities. 78% of Americans would rather buy … Continue reading Supporting and Promoting American Businesses
#ReboundReady™ – Part 2
The changes brought on by COVID-19 seem to be never-ending, but businesses are reopening – and looking for ways to generate sales. To really connect, it may not be enough to just develop new strategies. Figuring out how to work them into tried-and-true approaches (like promotional products!) may be the key to success in “the … Continue reading #ReboundReady™ – Part 2
7 Steps to Prospect Effectively
Ah, prospecting. It’s not everyone’s favorite daily activity, but it’s arguably the most important step when it comes to generating sales. Creating a substantial list of qualified leads (and by qualified we mean they have purchasing power) is crucial in building your business, but it’s not always easy. We’ve formulated a plan to help you … Continue reading 7 Steps to Prospect Effectively
College Trends for 2020
Coronavirus has impacted every aspect of daily life, and one area where it has created a lot of questions is higher education. Both institutions and students alike are uncertain about what learning will look like in the months and years ahead. Despite confusion, the Education and Collegiate market – or any business looking to connect … Continue reading College Trends for 2020
Are You #ReboundReady™?
Businesses are reopening across the U.S. and owners are adjusting to a "new normal." One that includes balancing health concerns and safety while still providing goods and services that generate revenue. BIC Graphic NA is here for you with the best products, sales tools and resources to help you be #ReboundReady™. So, if you and … Continue reading Are You #ReboundReady™?
Why Promotional Products are More Important Than Ever
In our digital world online advertising may deliver instant impressions, but that doesn’t mean it is a smart strategy to overlook more traditional mediums. Promo products are an incredibly powerful marketing tool because they allow brands to connect with consumers by engaging their senses. Especially now, when everyone is keeping their distance, promos provide the … Continue reading Why Promotional Products are More Important Than Ever
How to Build Brand Recognition
Every business wants to be thought of first when it comes to consumers making purchasing decisions. One way to stand out from the competition is to build brand recognition. In fact, according to the marketing experts at HubSpot: This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase … Continue reading How to Build Brand Recognition
The Most Effective Promotional Products for Small Business
Now more than ever, keeping customers engaged is important for small businesses. With the impacts of the COVID-19 public health crisis, businesses are seeing a drastic drop in foot traffic and/or leads. This decline can mean decreasing marketing budgets and pausing non-essential spending, so it's essential that every advertising dollar needs to pack a punch. … Continue reading The Most Effective Promotional Products for Small Business
What is Vacuum Seal Technology and How Does it Keep Drinks Hot (or Cold)?
The key to keeping drinks cold (or hot) longer than traditional double-wall drinkware is the vacuum seal, which essentially removes all air and other matter from between the two walls of the tumbler.
Gifts that Go Beyond First Impressions
Gift-giving may feel overwhelming, but most businesses know the value of showing heart-felt appreciation at the end of the year. The key to a successful program is giving thoughtful gifts that help build rapport and tell a brand story. The right item can keep businesses top-of-mind and be a powerful tool for building future sales. … Continue reading Gifts that Go Beyond First Impressions