Knowing more about the different promotional products categories is one way to set yourself up for success. Offering a diverse range of products can help you reach new audiences, appeal to different vertical markets and help grow your business.
Check out these articles on some of the top-selling product categories, and enhance your promo expertise to help your clients and secure more sales.
It’s no secret that writing instruments are a powerful promo, with a cost per impression of less than 1/10th of a cent and 50% of consumers owning promotional writing instruments in the US. (1) Writing is an experience that showcases an individual’s unique preference and style, so we’ve put together a guide help select the perfect instrument for your next promotion.
78% of consumers own promotional drinkware and keep that drinkware for more than 12 months! (2) From being environmentally friendly to providing endless branding opportunities, reusable promo drinkware provides limitless possibilities.
We pride ourselves on being drinkware experts, driven by our Koozie® brand which has been keeping beverages at just the right temperature – and getting brands noticed – for more than 40 years.
End buyers across nearly every vertical market are turning to their promotional Distributors for both branded and unbranded face masks. This guide shows the different options and benefits of popular styles, so you can help your clients find the perfect mask for any campaign.
Cooler bags are powerful promotional products because they are used everywhere people like to have fun. From summer fun activities to tailgate events, insulated bags help keep the fun going while getting brands positive impressions. After all, consumers are more likely to do business with an advertiser that gives them a promo bag. (4)
Apparel is the #1 category in promo for good reason. Did you know your favorite promotional tee shirt will generate 3,400 impression in its lifetime? (5) Our partnership with HanesBrands, Inc. makes BIC Graphic NA your one-stop shop for popular styles from Champion®, Gear for Sports®, ComfortWash™, Alternative® and Hanes®.
We’ve outlined everything you need to know about each of these exciting brands including the ideal target audience and vertical markets for each.
Nearly half of all Americans report participating in at least one outdoor activity. That equates to 144 million participants going on about 11 billion outdoor outings! (6) The recent rise in popularity of an outdoor lifestyle is driven by younger generations looking to create a fun, memorable experience with friends and family. (7)
Those big numbers are hard to ignore – especially when promotional products are ranked the #1 most effective form of advertising to prompt action among the generations driving this trend. (8)
Awards and Recognition
Awards and recognition programs are a key component of keeping employees motivated, happy and loyal for businesses and organizations. Awards also make great incentive items to close sales and entice buyers. The opportunities for repeat business and high average orders means this should be a big area of focus for promotional product distributors.
If you’re wondering how to become an Awards & Recognition pro you’ve come to the right place. Discover everything you need to know about types of awards, materials, simple pricing and how BIC Graphic NA can help you boost sales in this potentially lucrative product category.
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