2021 is finally here and we are excited about all the great things we have in store for our Distributors as Koozie Group. Not only did we change our name, but we’ve got new resources, selling tools, products and promotions to help you grow your business. Here’s everything we want you to know for 2021.

All About Koozie Group

As Koozie Group, we’re on a mission to provide memorable promo solutions that insulate a brand’s image and preserve a best moment. But with promotional roots dating back more than 100 years, we’ll be sure to keep all the good stuff we’ve learned along the way. In fact, Koozie Group still carries thousands of products across 10+ categories and the 40+ brands you know and love – especially BIC®!

Be sure to follow us on social media and subscribe to the Koozie Group Scoop (previously the BIC Graphic Bulletin) for all the latest news and shareable content.


Welcome IMAGEN Brands

Late last year, we welcomed Top 40 supplier IMAGEN Brands to the Koozie Group family, and we couldn’t be more excited! “Both Koozie Group and IMAGEN Brands are leaders in the promotional products industry. Our intent is to operate their sales, customer support and operations as a stand-alone business while adding marketing resources and support to help them grow,” said Koozie Group CEO, David Klatt.

It is business as usual at both companies as the Customer Service, Sales and Production Teams continue to operate independently. You can still contact IMAGEN Brands customer service regarding IMAGEN Brands orders and Koozie Group customer service for orders with Koozie Group. Check out the official press release to learn more about our acquisition of IMAGEN Brands.


New Products

Our new product development is more focused than ever for 2021. We’re making sure to supply the promos that end buyers want that align with the latest consumer trends. To start the year off right, you’ll find new items from brands you love like Koozie®, Souvenir®, Titleist® and more!

Here are a just a few of our new favorites:

With origins born from a partnership with the Savannah College of Art & Design, the #46317 Koozie® Savannah Tumbler – 18 oz. is sure to get brands noticed. The sweat-proof, retail-inspired design keeps beverages hot for 7 hours or cold for 16 hours, getting your customers maximum brand impressions. The screw-on, spill-resistant lid has a slider opening and sports the Koozie® splash icon. Plus the lid can be easily taken apart for thorough cleaning.

The #1 golf balls on wordwide tours are now available in imprinted half dozen sets! The #62531 Titleist® Pro V1® Golf Ball Half Dozen Std Serv is designed for serious golfers who want tour-level performance and technology. Provides and exceptional combination of distance, consistent flight and very soft feel with Drop-and-Stop™ greenside control.

The bright and colorful #16155 Translucent Color Daypack is sure to make any brand stand out from the crowd. Not only does this multi-use bag feature a main zippered compartment, interior mesh pocket and top carry handle – but the adjustable shoulder straps convert the bag to a sling with the zipper is closed!

The new #41141 Round Lip Moisturizer comes in a fashion-colored case that is compact and easy-to-use, but also has a tamper-resistant seal for additional safety. The vanilla scented lip balm helps moisturize lips and is manufactured according to FDA cGMP (FDA current Good Manufacturing Practices).

The #56028 PrevaGuard™ Dart Pen includes an EPA-registered antimicrobial additive that protects the writing instrument by suppressing the growth of bacteria, algae, fungus, mold and mildew on the pen. The additive is molded directly into the pen’s plastic components to last the life of the plastic, unless the item is destroyed. Plus, the PrevaGuard™ logo can be added to the imprint artwork at no additional charge and set-up is FREE too!


The What’s What Book

Our all new What’s What Book is your #1 source for all you need to know about the products end users will love to keep or gift. All in one spot you’ll find new items and best-sellers across the most popular promo categories, product knowledge, research-backed trends insights, and case studies – Real-life examples of who is buying and how they are elevating their brand with promotional products right now.


Annual Promotional Flyer

Score great pricing when you take advantage of the Real Deals in our annual promotion flyer with savings up to 35% off EQP. Plus, these deals are good for the entire year! Save big on top sellers from your favorite brands like BIC®, Koozie®, KAPSTON®, Souvenir®, Triumph® Calendars, Champio and more.


A Focus on the Latest Trends

  • Flexible workspaces are here to stay, and businesses want promos that align with the new ways we are working. In other words, the opportunity for promotional products is huge. Not only are companies are sending appreciation gifts to support working remotely, they’re also giving branded gifts in situations where people are returning to the office.
  • Even more outdoor products! Did you know that 82% of consumers report keeping outdoor products because of their usefulness? (1) Plus, more people are exploring outdoor hobbies due to the pandemic, so there is even potential for added brand exposure via promos across almost every industry and demographic.
  • Expanding our assortment of PrevaGuard™ products that contain an EPA-registered antimicrobial agent molded directly into the product. This is an added layer of defense for the product against harmful microbes like bacteria, mold and mildew.
  • Promos designed with a focus on sustainability within the marketplace. Look for items made from recycled and sustainable materials like cork and recycled PET bottles. Plus, the KG Factor makes is easy to find promos that an impartial survey of end users would keep or give, adding brand impressions and achieving sustainability through longevity.

KG Factor

We’re proud to implement the KG Factor designation as part of our Keep it. Give it. social impact and sustainability commitment. The KG Factor identifies products with a high likelihood of being kept or gifted as determined by an impartial survey of end consumers. You can spot the KG Factor icon on useful promos that lessen environmental impact through longevity right on the individual product pages on our website.


Partnering with Us

At Koozie Group, our teams are using Salesforce across Customer Care, Credit, Marketing and Sales. This allows for complete transparency across every interaction, so we can better serve you! Plus, our website makes it easier than ever to find exactly what you need, 24/7. You can check and secure inventory, estimate shipping, place an order online, create virtual samples and more – it’s all there!

Everyone became a Zoom pro in 2020 and using technology to interact with our Distributors digitally via webinars, virtual shows and meetings was a great way to keep doing business while staying safe. As 2021 begins, we can’t wait to connect with you at the industry’s virtual trade shows to answer questions, show off new products and discuss everything Koozie Group has to offer!

In the meantime, visit kooziegroup.com to shop thousands of promotional products and discover sales resources designed specifically to help you close more sales.


Koozie® is a registered trademark of Koozie Group. ©2021 Koozie Group, Clearwater, FL 33760.

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