It’s no secret that promotional items tend to travel from person to person. That’s part of the reason why they’re the most high-impact, cost-effective advertising medium for your clients. Writing instruments are a great example of this effectiveness, generating 3,000+ impressions in their lifetime. (1) Almost everyone has a collection of promo pens that they’ve … Continue reading People Still Want Giveaways, They Just Don’t Want the Germs
The New Year Thrives on Nostalgic Vibes
After the unpredictability of last year, consumers are excited to see what’s next when it comes to connecting with brands. That may be why some of 2021’s emerging marketing trends seem so exciting. Promo Distributors are ready to navigate through the new year ahead and create some powerful campaigns for their clients. One emerging trend, … Continue reading The New Year Thrives on Nostalgic Vibes
2021 Promo Trends: Our Team’s Predictions
As December approaches, now is a good time to think about what lessons were learned over the past year and look ahead to the future. 2020 brought new obstacles for the promotional products industry and the Koozie Group Team rose to the challenge. So we thought they were the perfect group to reflect back on … Continue reading 2021 Promo Trends: Our Team’s Predictions
How This Year has Changed Marketing Forever (It’s not as Scary as it Sounds)
Have you noticed changes to marketing since Coronavirus turned everything upside-down? Probably, even if you didn’t notice right away. Messages about travel, summer blockbusters and dining-out just haven’t been that relevant during a global pandemic. But COVID-19 is shifting more than just the types of products and services behind marketing messages. As more businesses and … Continue reading How This Year has Changed Marketing Forever (It’s not as Scary as it Sounds)
The Evolution of the Promo Industry
2020 has been a year like no other and will undoubtedly change the future of the promotional products industry. With a 200+ year history, it’s worth taking a look at where our industry has been and where it is going as the most effective form of advertising for any business. (1) Thanks to George & … Continue reading The Evolution of the Promo Industry
5 Promotional Product Ideas to Get People Talking
As a promo product Distributor, you’re an expert at helping customers tell their brand story with creative imprinted items. However, piquing interest in a crowded landscape can be difficult. Both for you - trying to gain business from end buyers, and for your clients trying to connect with the end user. So, how do you … Continue reading 5 Promotional Product Ideas to Get People Talking
How to Build a Successful Brand Strategy (Template Included)
Having a well-defined brand helps businesses connect with customers and gain their trust. It is more than a product, service, logo, tagline or social media presence; the brand is what leaves a lasting impression. Marketing thought-leader Seth Godin may have said it best: A brand is a set of expectations, memories, stories, and relationships that, … Continue reading How to Build a Successful Brand Strategy (Template Included)
Supporting and Promoting American Businesses
With the uncertainty brought on by Coronavirus, consumers are being more careful about how and where they spend. The uncertainty of the pandemic is not only increasing interest in USA-produced products, but also growing support for local business and how much people are willing to spend in their communities. 78% of Americans would rather buy … Continue reading Supporting and Promoting American Businesses
#ReboundReady™ – Part 2
The changes brought on by COVID-19 seem to be never-ending, but businesses are reopening – and looking for ways to generate sales. To really connect, it may not be enough to just develop new strategies. Figuring out how to work them into tried-and-true approaches (like promotional products!) may be the key to success in “the … Continue reading #ReboundReady™ – Part 2
7 Steps to Prospect Effectively
Ah, prospecting. It’s not everyone’s favorite daily activity, but it’s arguably the most important step when it comes to generating sales. Creating a substantial list of qualified leads (and by qualified we mean they have purchasing power) is crucial in building your business, but it’s not always easy. We’ve formulated a plan to help you … Continue reading 7 Steps to Prospect Effectively