Coronavirus has impacted every aspect of daily life, and one area where it has created a lot of questions is higher education. Both institutions and students alike are uncertain about what learning will look like in the months and years ahead. Despite confusion, the Education and Collegiate market – or any business looking to connect … Continue reading College Trends for 2020
Are You #ReboundReady™?
Businesses are reopening across the U.S. and owners are adjusting to a "new normal." One that includes balancing health concerns and safety while still providing goods and services that generate revenue. BIC Graphic NA is here for you with the best products, sales tools and resources to help you be #ReboundReady™. So, if you and … Continue reading Are You #ReboundReady™?
Why Promotional Products are More Important Than Ever
In our digital world online advertising may deliver instant impressions, but that doesn’t mean it is a smart strategy to overlook more traditional mediums. Promo products are an incredibly powerful marketing tool because they allow brands to connect with consumers by engaging their senses. Especially now, when everyone is keeping their distance, promos provide the … Continue reading Why Promotional Products are More Important Than Ever
How to Build Brand Recognition
Every business wants to be thought of first when it comes to consumers making purchasing decisions. One way to stand out from the competition is to build brand recognition. In fact, according to the marketing experts at HubSpot: This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase … Continue reading How to Build Brand Recognition
The Most Effective Promotional Products for Small Business
Now more than ever, keeping customers engaged is important for small businesses. With the impacts of the COVID-19 public health crisis, businesses are seeing a drastic drop in foot traffic and/or leads. This decline can mean decreasing marketing budgets and pausing non-essential spending, so it's essential that every advertising dollar needs to pack a punch. … Continue reading The Most Effective Promotional Products for Small Business
What is Vacuum Seal Technology and How Does it Keep Drinks Hot (or Cold)?
The key to keeping drinks cold (or hot) longer than traditional double-wall drinkware is the vacuum seal, which essentially removes all air and other matter from between the two walls of the tumbler.
Gifts that Go Beyond First Impressions
Gift-giving may feel overwhelming, but most businesses know the value of showing heart-felt appreciation at the end of the year. The key to a successful program is giving thoughtful gifts that help build rapport and tell a brand story. The right item can keep businesses top-of-mind and be a powerful tool for building future sales. … Continue reading Gifts that Go Beyond First Impressions
Plug-In to the Power of Promo
People around the world love and connect with promotional products. As a matter of fact, they use them throughout every moment of the day. Promotional products advertising is the one go-to branding tool that delivers exposure, engagement and impacts consumers like no other. Whether your client is a big business or small business, there’s nothing … Continue reading Plug-In to the Power of Promo
Ring Up More Sales to the Retail Vertical Market
Retail sales in the U.S. hit a record $6 trillion in 2018, which is a significant increase from 2009’s record low of $4.06 trillion just 10 years ago. This is good news for the promo industry (and most other industries) because retail sales are an indicator of trends in consumer spending, which drives nearly 70% … Continue reading Ring Up More Sales to the Retail Vertical Market
Get Your Sales in Shape with Athletic Brands
Athletic activity among Americans has steadily increased since 2013, even gaining 1.6 million participants since just 2017. According to the Physical Activity Council, athletic participation in fitness sports, individual sports, team sports, outdoor sports, etc. is being integrated back into the daily lives of many consumers. (1) We already know there is a lot of … Continue reading Get Your Sales in Shape with Athletic Brands