New Year’s Eve is one of America’s favorite holidays, and 92% of US adults celebrate the occasion every year. (1) With cities, businesses and individuals planning celebrations that will be attended by hundreds of thousands of revelers there is plenty of opportunity for promo to add to the party. One of the biggest party nights … Continue reading Celebrate the New Year with New Sales
Fall for Autumn’s Hottest Trends
Trends are a powerful thing for providing insight into what’s popular right now as well as what’s next in the promo industry. Understanding product trends can help you develop better business ideas and solutions for your clients. Here are the trends lighting up the promo industry as we head into autumn. Illumination - Name in … Continue reading Fall for Autumn’s Hottest Trends
BIC Graphic North America Revives the Souvenir® Brand with a Collection of 14 New Writing Instruments
BIC Graphic North America is reviving the Souvenir® brand October 1st with an initial collection of 14 new pens, plus additional designs launching in early 2019. This distinctive collection was designed in-house and includes exclusive writing instruments with unique features and elevated ink technology. The Souvenir® brand began in 1908 when the Souvenir Lead Pencil … Continue reading BIC Graphic North America Revives the Souvenir® Brand with a Collection of 14 New Writing Instruments
A Case for Writing Instruments
In the world of promotional products, writing instruments remain big sellers with a cost per impression of 1/10th of a cent and 50% of U.S. consumers owning promotional writing instruments. (1) Here are three ways end users got their message in front of customers using promotional pens. A Case for Business Services Item: #55867 Grip Stylus … Continue reading A Case for Writing Instruments
BIC Graphic NA Hero: Hector Santiago
Inside Sales Account Manager - Clearwater, FL Today we honor Hector Santiago, Inside Sales Account Manager, for his team-focused attitude and constantly going the extra mile for both his co-workers and customers. This November will be Hector’s 20th year with BIC Graphic NA. He worked in the Art Room for most of that time, but … Continue reading BIC Graphic NA Hero: Hector Santiago
A Case For Awards
Awards and recognition programs are a key component of keeping employees motivated and building loyal relationships with clients. Here are three ways the JAFFA® brand from BIC Graphic NA made a lasting and positive impression with award and recognition recipients. A Case for Employee Appreciation Item: #25039 JAFFA® Round Zinc Coaster Purpose: End of year gifts … Continue reading A Case For Awards
Tim Nale Honored as a Tampa Bay Business Journal 2018 CIO of the Year
BIC Graphic North America Chief Information Officer, Tim Nale, has been selected as an honoree for the 2018 CIO of the Year by the Tampa Bay Business Journal. Nale is one of eleven nominees being recognized for their outstanding contributions to information technology in business. Nale began his career as an aerospace engineer but was … Continue reading Tim Nale Honored as a Tampa Bay Business Journal 2018 CIO of the Year
Secure More Promo Sales by Targeting These Vertical Markets
A vertical market focuses on a specific industry, demographic or niche. Vertical marketing concentrates on creating products and services that are desirable for that specific audience. BIC Graphic NA has analyzed the top sellers and latest trends in the most popular industries, and used this research to provide guidance selling to these vertical markets. Use … Continue reading Secure More Promo Sales by Targeting These Vertical Markets
Content is King: How to Use BIC Graphic North America’s Social Media
Social media marketing is an effective way to reach new customers and interact with your existing clientele to build business. In order to influence sales, social media should be used strategically and consistently to get the most out of each platform. (1) Social media and blogs reach about 80% of the 245 million active internet … Continue reading Content is King: How to Use BIC Graphic North America’s Social Media
What’s New This Month? October 2018
There’s nothing spooky about our October new products! BIC Graphic is pleased to announce over 60 new products across eight categories launching in October 2018! Here are some of our favorite new items: Souvenir®: It’s Your Story™ We are excited to announce the revival of the Souvenir™ brand with a new collection of writing instruments … Continue reading What’s New This Month? October 2018