As COVID-19 vaccines roll out across the United States, there seems to be new hope that a path out of the Coronavirus pandemic is forming. In the promotional products industry, this hope includes the reinstatement of postponed events, small businesses reopening and clients restarting initiatives that were put on hold back in March 2020. (1) … Continue reading After COVID, What’s Next for Promo?
Have you noticed changes to marketing since Coronavirus turned everything upside-down? Probably, even if you didn’t notice right away. Messages about travel, summer blockbusters and dining-out just haven’t been that relevant during a global pandemic. But COVID-19 is shifting more than just the types of products and services behind marketing messages. As more businesses and … Continue reading How This Year has Changed Marketing Forever (It’s not as Scary as it Sounds)
With the uncertainty brought on by Coronavirus, consumers are being more careful about how and where they spend. The uncertainty of the pandemic is not only increasing interest in USA-produced products, but also growing support for local business and how much people are willing to spend in their communities. 78% of Americans would rather buy … Continue reading Supporting and Promoting American Businesses
The changes brought on by COVID-19 seem to be never-ending, but businesses are reopening – and looking for ways to generate sales. To really connect, it may not be enough to just develop new strategies. Figuring out how to work them into tried-and-true approaches (like promotional products!) may be the key to success in “the … Continue reading #ReboundReady™ – Part 2
Traditional promotional product sales have taken a backseat to PPE this year as events have been cancelled and businesses have temporarily closed due to Coronavirus. In fact, ASI reports 71% of Promo Distributors are selling PPE and health/safety products as of May 2020. Face masks are a huge driver of those sales, with ESP searches … Continue reading Face Masks 101
One question that we're hearing a lot lately is, "Other than PPE, what kind of products are selling right now?" It's not surprising since the promotional product industry - along with almost every other business sector - was turned upside down due to COVID-19. According to PPAI, in addition to PPE-related items, employers will need … Continue reading What are the Most Popular Promotional Items in This New Market?
Businesses are reopening across the U.S. and owners are adjusting to a "new normal." One that includes balancing health concerns and safety while still providing goods and services that generate revenue. BIC Graphic NA is here for you with the best products, sales tools and resources to help you be #ReboundReady™. So, if you and … Continue reading Are You #ReboundReady™?
Our world of increased connectivity is great - especially now, when people aren’t getting together in person. In addition to providing multiple ways to communicate one-on-one, digital mediums now give businesses more opportunities than ever to get exposure for their brands. While connectivity is good, increased visibility also means that sometimes people tune things out. … Continue reading 10 Creative and Unique Promotional Product Ideas to Impress (even while social distancing)
Now more than ever, keeping customers engaged is important for small businesses. With the impacts of the COVID-19 public health crisis, businesses are seeing a drastic drop in foot traffic and/or leads. This decline can mean decreasing marketing budgets and pausing non-essential spending, so it's essential that every advertising dollar needs to pack a punch. … Continue reading The Most Effective Promotional Products for Small Business
Shifting to home offices is the new normal, and if you are new to working from home it can be difficult figuring out how to stay connected in a different environment. When you dial-in to virtual meetings, it can be easy to multi-task and stray from the purpose of the conversation. There is also a … Continue reading Best Practices for Virtual Meetings during COVID-19