How-Marketing-Has-Changed-Forever

How This Year has Changed Marketing Forever (It’s not as Scary as it Sounds)

Have you noticed changes to marketing since Coronavirus turned everything upside-down? Probably, even if you didn’t notice right away. Messages about travel, summer blockbusters and dining-out just haven’t been that relevant during a global pandemic. But COVID-19 is shifting more than just the types of products and services behind marketing messages. As more businesses and … Continue reading How This Year has Changed Marketing Forever (It’s not as Scary as it Sounds)

Supporting and Promoting American Businesses

With the uncertainty brought on by Coronavirus, consumers are being more careful about how and where they spend. The uncertainty of the pandemic is not only increasing interest in USA-produced products, but also growing support for local business and how much people are willing to spend in their communities. 78% of Americans would rather buy … Continue reading Supporting and Promoting American Businesses

Popular-Promotional-Products-Right-Now

What are the Most Popular Promotional Items in This New Market?

One question that we're hearing a lot lately is, "Other than PPE, what kind of products are selling right now?" It's not surprising since the promotional product industry - along with almost every other business sector - was turned upside down due to COVID-19. According to PPAI, in addition to PPE-related items, employers will need … Continue reading What are the Most Popular Promotional Items in This New Market?

10 Creative and Unique Promotional Product Ideas to Impress (even while social distancing)

Our world of increased connectivity is great - especially now, when people aren’t getting together in person. In addition to providing multiple ways to communicate one-on-one, digital mediums now give businesses more opportunities than ever to get exposure for their brands. While connectivity is good, increased visibility also means that sometimes people tune things out. … Continue reading 10 Creative and Unique Promotional Product Ideas to Impress (even while social distancing)

most-effective-promos-for-small-businesses

The Most Effective Promotional Products for Small Business

Now more than ever, keeping customers engaged is important for small businesses. With the impacts of the COVID-19 public health crisis, businesses are seeing a drastic drop in foot traffic and/or leads. This decline can mean decreasing marketing budgets and pausing non-essential spending, so it's essential that every advertising dollar needs to pack a punch. … Continue reading The Most Effective Promotional Products for Small Business