Having a well-defined brand helps businesses connect with customers and gain their trust. It is more than a product, service, logo, tagline or social media presence; the brand is what leaves a lasting impression. Marketing thought-leader Seth Godin may have said it best: A brand is a set of expectations, memories, stories, and relationships that, … Continue reading How to Build a Successful Brand Strategy (Template Included)
BIC Graphic NA Hero: Diane Gibson
Elite Customer Care - Saint Petersburg, FL Today we honor Diane as a BIC Graphic North America Hero for thinking outside and box and doing whatever it takes to make sure our Distributors succeed. She knows that understanding her customers and their business will bring them success - which in turn leads to BIC Graphic … Continue reading BIC Graphic NA Hero: Diane Gibson
Supporting and Promoting American Businesses
With the uncertainty brought on by Coronavirus, consumers are being more careful about how and where they spend. The uncertainty of the pandemic is not only increasing interest in USA-produced products, but also growing support for local business and how much people are willing to spend in their communities. 78% of Americans would rather buy … Continue reading Supporting and Promoting American Businesses
#ReboundReady™ – Part 2
The changes brought on by COVID-19 seem to be never-ending, but businesses are reopening – and looking for ways to generate sales. To really connect, it may not be enough to just develop new strategies. Figuring out how to work them into tried-and-true approaches (like promotional products!) may be the key to success in “the … Continue reading #ReboundReady™ – Part 2
BIC Graphic NA Hero: Marcus Antico
Shipping Team Lead - Saint Petersburg, FL Today we honor Marcus as a BIC Graphic North America Hero for always going above and beyond for our customers. He takes the time to make sure their orders ship correctly, together and on time - among so many other things! Marcus has been with BIC Graphic NA … Continue reading BIC Graphic NA Hero: Marcus Antico
Tailgating Goes Virtual
Tailgating is a time-honored tradition that hits its peak every fall during the football season. And really, what’s not to love? Food hot off the grill, good-natured jabs at opposing fans and delicious beverages staying chill in Koozie® can koolers – all just a fun warmup for the game itself. With sports conferences postponing seasons … Continue reading Tailgating Goes Virtual
Promotional Products 101: The Basics
Knowing more about the different promotional products categories is one way to set yourself up for success. Offering a diverse range of products can help you reach new audiences, appeal to different vertical markets and help grow your business. Check out these articles on some of the top-selling product categories, and enhance your promo expertise … Continue reading Promotional Products 101: The Basics
Face Masks 101
Traditional promotional product sales have taken a backseat to PPE this year as events have been cancelled and businesses have temporarily closed due to Coronavirus. In fact, ASI reports 71% of Promo Distributors are selling PPE and health/safety products as of May 2020. Face masks are a huge driver of those sales, with ESP searches … Continue reading Face Masks 101