New Year’s Eve is one of America’s favorite holidays, and 92% of US adults celebrate the occasion every year. (1) With cities, businesses and individuals planning celebrations that will be attended by hundreds of thousands of revelers there is plenty of opportunity for promo to add to the party. One of the biggest party nights … Continue reading Celebrate the New Year with New Sales
Secure More Promo Sales by Targeting These Vertical Markets
A vertical market focuses on a specific industry, demographic or niche. Vertical marketing concentrates on creating products and services that are desirable for that specific audience. BIC Graphic NA has analyzed the top sellers and latest trends in the most popular industries, and used this research to provide guidance selling to these vertical markets. Use … Continue reading Secure More Promo Sales by Targeting These Vertical Markets
Building Relationships and Sales through Gift Giving
Gift giving is a great way for companies to show clients gratitude for their business. However with so many available options, it may seem overwhelming to know exactly how to show client appreciation. We’ve outlined a few ways to narrow down the options to help give gifts with impact that keep your business top-of-mind and … Continue reading Building Relationships and Sales through Gift Giving
Writing the Future: Our Commitment to Writing Instruments
It may be the digital age, but in the world of promotional products, writing instruments remain big sellers and it’s no secret why. With a cost per impression of 1/10th of a cent and 50% of U.S. consumers owning promotional writing instruments; (1) this category is still a trusted way for brands to get their … Continue reading Writing the Future: Our Commitment to Writing Instruments
Growing Fresh Sales in the Agriculture Industry
Farm to table is popular because people are interested in learning more about where their food comes from, and supporting businesses that work with local or regional farms. As this movement continues to grow, there are emerging opportunities for promotional products to benefit this sector of the agriculture industry. (1) Know Your Food One of the … Continue reading Growing Fresh Sales in the Agriculture Industry
Score Big by Selling to Tailgaters
Once upon a time tailgating was simply a six-pack and some hot dogs in the stadium parking lot. Fast forward to today and tailgating is its own event – and people are willing to spend big to make their tailgating time memorable. In fact, up to $12 billion is spent on tailgating activities in the … Continue reading Score Big by Selling to Tailgaters
Qi Wireless Charging 101
The use of wireless charging is on the rise as consumers are eager to make wireless the norm in their lives. When it comes to cutting the cable, Qi (pronounced “chee”) is a proven standard backed by more than 200 companies, used in more than 500 certified products and in the devices of 50 million … Continue reading Qi Wireless Charging 101
Promoting for a Cause: Promo’s Role in Health Awareness Campaigns
Compassionate organizations use health campaigns to aid in their efforts to save lives and alleviate suffering all around the world. These groups work tirelessly to raise funds for research, prevention, diagnosis, treatment and cure of disease. Promo products are a vital tool these charities use to further their mission and spread the word about their … Continue reading Promoting for a Cause: Promo’s Role in Health Awareness Campaigns
Feel at Home Selling to the Real Estate Industry
The real estate industry is big business in the U.S. generating billions of dollars in revenue annually. Real estate is cyclical, and reacts to economic trends such as interest rates, population growth and economic strength. [1] In 2018, the industry is expected to continue riding the wave of the strong economy to steady growth. [2] … Continue reading Feel at Home Selling to the Real Estate Industry
Why it Pays to Engage with the Tech Industry
Being successful in any industry today relies on understanding and embracing the latest trends in technology. As businesses rapidly integrate new tech there is a growing need for companies who research, develop, distribute and service technologically based goods and services. [1] Global technology spending is projected to top $4.8 trillion in 2018 with the U.S. … Continue reading Why it Pays to Engage with the Tech Industry