With a cost per impression of 1/10th of a cent and 50% of U.S. consumers owning promotional writing instruments, this category is a great way for brands to connect with their customers. (1) Here are just three examples of how the Souvenir® writing instruments from BIC Graphic NA helped end users showcase their unique brands. … Continue reading Souvenir® Stories: Case Studies for Writing Instruments
Partner Brand of the Month: JAM Audio
Sure, JAM is technically a “company,” but don’t paint them with that buttoned-up, nine to five brush. JAM has been totally wireless since they first pressed play in 2012, and continue to keep it fresh with the latest tech and boldest looks for speakers, headphones and earbuds. BIC Graphic NA has partnered with JAM since 2016 … Continue reading Partner Brand of the Month: JAM Audio
Tech Trends to Watch from CES 2019
CES is more than just your average techie trade show. It is the world’s gathering place for everyone who is interested in the business of technology. Every year CES brings the global technology industry together with leaders from other business sectors in Las Vegas to explore the latest trends and innovations. (1) Here are insights … Continue reading Tech Trends to Watch from CES 2019
BIC Graphic NA Hero: Melanie Dean
Melanie Dean, Marketing Associate – Clearwater, FL Today we are honoring Melanie Dean as a BIC Graphic North America Hero for elevating the look of our storyboards and tackling projects outside the scope of her daily responsibilities. She has been integral in several marketing initiatives including; launching virtual sample presentations, assisting with merchandising requests and … Continue reading BIC Graphic NA Hero: Melanie Dean
2019 Trade Show Takeaways
Every year the BIC Graphic NA team looks forward to the January tradeshows for the opportunity to connect with our customers and showcase our latest products. In addition, walking the shows to see all the new items that are debuting in the promo space is inspiring and informative. So, from retail influences to light-up tech … Continue reading 2019 Trade Show Takeaways
How to be a Promo Powerhouse
As a distributor, you know the benefits of using promotional products to market a business. In fact, 85% of promo recipients recall the advertiser and promotional products are the most highly regarded form of advertising. (1) In addition to providing effective promotional items for your clients, sharing your creative expertise can help you become a … Continue reading How to be a Promo Powerhouse
Thank You for Choosing BIC Graphic NA
We are honored to have been selected by you, our Distributor customers, as winners of the ASI Counselor Distributor Choice Award for Calendars! We are proud to offer an industry-leading selection of Triumph® and Good Value™ brand calendars and it shows. In fact, 2019 marks our 18th consecutive year winning this award! Support from our … Continue reading Thank You for Choosing BIC Graphic NA
Make it Colorful with britePix® Drinkware
Did you know when it comes to making a good first impression, color matters? In fact, research reveals that people make a sub-conscious decision about a product within 90 seconds of first seeing it. Additionally, between 62% and 90% of their initial assessment is based on color alone. Nearly 85% of consumers surveyed listed color … Continue reading Make it Colorful with britePix® Drinkware
Business Services = Business Growth
Running a service-based B2B business requires a different approach than marketing a product, even though people are always looking for reputable and reliable services. Connecting with clients and staying top-of-mind are crucial to continued success as a business services provider. (1) So, what exactly are business services? According to D&B Hoovers, (2) companies in this … Continue reading Business Services = Business Growth
The Latest on Prop 65
It has been nearly 6 months since new warning requirements for Prop 65 went into effect, so we thought it was a good time to check in with the latest news and perspectives on the changes. New regulations were implemented in August 2018 to provide the consumer with more information about chemicals in products so … Continue reading The Latest on Prop 65